Senior Manager, Commercial CRM - Hybrid & High Impact

Ford Motor Company; Detroit (MI); Hybrid; USD 142,000 - 268,000; Full time

Benefits offered by this job

Medical, dental, vision, and Rx

Parental leave

Family-building benefits

Vehicle discount program

Tuition assistance

Employee resource groups

Paid time off and holidays

Generous vacation and sick/personal

Job summary

Ford Motor Company is seeking a Senior Manager, Commercial CRM – Ford Pro, to lead the CRM strategy and customer lifecycle across vehicles, service, software, and financing.

You will translate business goals into campaigns and journeys, build a high-performing team, and partner with IT, dealers, and global teams to deliver measurable ROI. The role is hybrid onsite in Detroit with strong executive sponsorship.

Qualifications

• Bachelor's degree in Marketing, Business, Information Systems, or equivalent practical experience.
• 8+ years of progressive CRM, lifecycle, or direct marketing experience with people leadership.
• Proven experience setting and executing a multi-year CRM strategy and roadmap with business-case support.
• Strong strategic knowledge of enterprise martech ecosystems (Salesforce, Adobe).
• Deep understanding of customer lifecycle, audience segmentation, and personalization.
• Demonstrated ability to lead, develop, and retain high-performing teams; manage agency partners.
• Experience with commercial fleet segments is a plus.
• Executive presence and communication skills with senior leaders.
• Analytical and financially literate; translate campaign results into strategy.

Responsibilities

• Define and evolve the multi-year CRM strategy for Ford Pro, aligning lifecycle marketing to business goals.
• Translate vision into a prioritized roadmap of campaigns, journeys, and capabilities.
• Lead lifecycle journeys and quarterly programs end-to-end, including messaging, journeys, and analysis.
• Represent CRM in go-to-market planning across Vehicles, Service, Software/Telematics.
• Deliver leadership reporting tying CRM activity to ROI and securing investment.
• Drive CRM data and technology roadmap with Salesforce Marketing Cloud and CDP.

Skills

CRM strategy

Roadmap planning

Executive leadership

Stakeholder management

MarTech (Salesforce, Adobe)

Data governance

Team leadership

Agency governance

Customer lifecycle

Education

Bachelor's degree

Tools

Salesforce Marketing Cloud

CDP

Adobe

Job description

Ford Motor Company is seeking a Senior Manager, Commercial CRM – Ford Pro, to lead the CRM strategy and customer lifecycle across vehicles, service, software, and financing.

You will translate business goals into campaigns and journeys, build a high-performing team, and partner with IT, dealers, and global teams to deliver measurable ROI. The role is hybrid onsite in Detroit with strong executive sponsorship.