Consumer Insights Manager — Play & Brand Innovation

Hasbro; Boston (MA); On-site; USD 106,000 - 159,000; Full time

Benefits offered by this job

Health & Wellness

Time Off to Recharge

Learning & Development

Exclusive Perks

Job summary

Hasbro seeks a Consumer Insights Manager to partner with Toys & Games and translate consumer research into actionable brand and product strategies in the Boston area. You will lead qualitative and quantitative studies, monitor cultural trends, and drive evidence-based decisions across portfolios.

You will collaborate with cross-functional teams, harness Power BI dashboards, and apply AI-enabled methods to accelerate insights and storytelling while thriving in a fast-paced environment.

Qualifications

• 6+ years in Consumer Insights or Market Research.
• BA/BS or equivalent experience required.
• MBA or advanced degree a plus.
• Solid understanding of qualitative and quantitative research techniques.
• Experience with toys, games, collectibles, or entertainment categories preferred.

Responsibilities

• Develop deep understanding of portfolio consumers, categories, brands, and play patterns.
• Monitor cultural and category trends and inform innovation and go-to-market decisions.
• Manage multiple projects across all phases: briefing, design, data collection, analysis, and reporting.
• Synthesize data from primary/secondary sources to inform business decisions.
• Leverage AI tools to enhance synthesis, analysis, and storytelling.

Skills

Consumer Insights

Market Research

Qualitative Research

Quantitative Research

Storytelling with Data

Communication

Power BI

Survey Tools

AI Tools

Collaboration

Education

BA/BS or equivalent

MBA or advanced degree (plus)

Tools

Power BI dashboards

Survey programming tools

Microsoft Office 365

Job description

Hasbro seeks a Consumer Insights Manager to partner with Toys & Games and translate consumer research into actionable brand and product strategies in the Boston area. You will lead qualitative and quantitative studies, monitor cultural trends, and drive evidence-based decisions across portfolios.

You will collaborate with cross-functional teams, harness Power BI dashboards, and apply AI-enabled methods to accelerate insights and storytelling while thriving in a fast-paced environment.