Senior Consumer Insights Leader — Global Play Trends

Hasbro, Inc.; Boston, Northern (MA, KY); Hybrid; USD 106,000 - 159,000; Full time

Benefits offered by this job

Time Off to Recharge

Financial Well-being

Life & Family Support

Volunteer and Community Initiatives

Learning & Development

Job summary

Hasbro, Inc. is seeking a Consumer Insights Manager to partner with Toys & Games portfolios, leading global quantitative and qualitative research and turning findings into actionable brand, product, and marketing recommendations.

You will embed with cross-functional teams, manage multiple studies—from concept testing to brand tracking—while using AI tools to enhance synthesis and storytelling, and support decision-making in a fast-paced environment.

Qualifications

• 6+ years in Consumer Insights or Market Research.
• BA/BS or equivalent; MBA a plus.
• Strong qualitative and quantitative research skills with basic statistics.
• Experience with toys, games, or entertainment categories preferred.
• Excellent storytelling with data and insights.

Responsibilities

• Understand portfolios' consumer, category, brands, and play patterns.
• Monitor trends, competitive landscape, and customer behaviors; share findings.
• Lead multiple projects across design, data collection, analysis, and reporting.
• Synthesize data from primary, secondary, and analytics sources to inform decisions.
• Leverage AI tools to improve research efficiency and storytelling.

Skills

Consumer Insights

Market Research

Qualitative Research

Quantitative Research

Storytelling with data

Power BI

Survey Programming

AI tools

Cross-functional collaboration

Communication skills

Education

BA/BS

MBA or advanced degree

Tools

Power BI

Survey tooling

Job description

Hasbro, Inc. is seeking a Consumer Insights Manager to partner with Toys & Games portfolios, leading global quantitative and qualitative research and turning findings into actionable brand, product, and marketing recommendations.

You will embed with cross-functional teams, manage multiple studies—from concept testing to brand tracking—while using AI tools to enhance synthesis and storytelling, and support decision-making in a fast-paced environment.