Future Opportunity Brand Manager

The Hershey Company; Hershey (PA); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Health & Wellbeing

401(k) with company match

Paid time off

Flexible working

Career development

Job summary

The Hershey Company is seeking a Brand Manager, Innovation, to identify and develop consumer-based innovations that drive growth across Hershey's portfolio. You will work cross-functionally with Insights, R&D, Sales, Finance, Supply Chain, and external partners to move ideas from opportunity identification to commercialization.

This role suits a strategic marketer who thrives in a fast-paced environment, possesses strong analytical skills, and can translate data into actionable recommendations

Qualifications

• 3+ years of experience in Brand Management, Innovation, Marketing, or related business function.
• MBA required.
• Experience translating data and insights into actionable business recommendations.
• Strong leadership and ability to influence cross-functional teams.

Responsibilities

• Lead and manage innovation initiatives from discovery to commercialization using stage-gate processes.
• Collaborate with Insights, R&D, Sales, Finance, and Supply Chain to identify trends and whitespace opportunities.
• Contribute to annual and strategic planning and performance analysis to guide marketing levers.

Skills

Brand management

Innovation

Marketing

Strategy

Cross-functional leadership

Analytical thinking

Communication skills

P&L awareness

Project management

Growth mindset

Education

MBA

Job description

Note: If you apply for a role at Hershey through our career's website, we may use technologies that use automation to filter your candidacy based on objective criteria. We also use AI-enabled tools that help us facilitate the selection of our future Hershey talent. These tools may help with activities such as matching and scoring candidates to roles based on requirements and scheduling interviews. These systems process only the information you provide in your application, including your resume, work history, education, and responses to screening questions. While these technologies assist with certain steps in our recruitment process and may provide recommendations, all final decisions, including those affecting whether candidates advance to subsequent stages in the applicant process, are made by our talent acquisition teams with meaningful human review and independent judgment. Depending on your location and the specific role you apply for, additional disclosures about our use of AI in recruitment may be provided to you separately.

Future Opportunity Brand Manager

Posted Date: Jul 21, 2026

Requisition Number: 129751

Future Opportunity, Brand Management

Location for this position will be determined based on future opportunity needs and is open to relocation

Priority location: Hershey, PA

About The Hershey Company

The Hershey Company (NYSE: HSY) is an industry-leading snacks company known for making more moments of goodness through its iconic brands. With a strong portfolio across chocolate, confectionery, and salty snacks, Hershey delights consumers every day. Our beloved brands include Hershey's, Reese's, KitKat, Dots Pretzels, Lesser Evil, Jolly Rancher, Twizzlers, Ice Breakers, and more. At Hershey, we are committed to making a meaningful difference in the communities where we live, work, and do business. This commitment originated with our founder, Milton Hershey, and continues to shape who we are today. Guided by our employee value proposition, Lead Today. Create Tomorrow, we empower our people to drive impact now while shaping what comes next. Our One Hershey mindset brings teams together across functions, geographies, and businesses, enabling us to operate with speed, collaboration, and shared purpose. The Hershey Company is proud to be recognized as a top employer in the United States, reflecting our commitment to our people, culture, and purpose.

How will you fit in the big picture?

As aBrand Manager, Innovation, you will play a key role in identifying and developing consumer-based innovation initiatives that drive growth across Hershey's portfolio. Working cross-functionally with Insights, R&D, Sales, Finance, Supply Chain, and external agency partners, you will help bring new ideas to life-from opportunity identification and concept development through commercialization. This role is ideal for a strategic and analytically minded marketer who thrives in a fast-paced environment, is passionate about understanding consumers, and is excited to shape the future of some of Hershey's most iconic brands.

What will you do?

Lead and support innovation initiatives from discovery and ideation through commercialization using Hershey's stage-gate process. Partner with Consumer Insights to identify trends, unmet consumer needs, and whitespace opportunities that fuel growth. Contribute to annual business planning, strategic planning, and ongoing business re-planning efforts. Analyze business performance and marketplace dynamics to develop recommendations across key marketing levers, including advertising, promotion, innovation, pricing, and retail programming. Lead cross-functional teams to ensure successful execution of marketing and innovation plans. Develop assessments of consumers, customers, competitors, and market trends, translating insights into actionable business recommendations. Build strong relationships with internal stakeholders and external agency partners to drive project success. Support achievement of business growth, profitability, and market share objectives while developing broad general management capabilities.

Minimum Requirements

Experience:

• 3+ years of relevant professional experience in Brand Management, Innovation, Marketing, Consumer Insights, Strategy, or a related business function.
• Proven ability to manage multiple projects in a dynamic environment; project management experience preferred.
• Strong leadership, collaboration, and interpersonal skills with the ability to influence cross-functional teams.
• Superior strategic-thinking, analytical, and problem-solving capabilities.
• Demonstrated ability to translate data and insights into actionable business recommendations.
• Strong verbal and written communication skills, including presenting recommendations to senior leadership.
• Experience with syndicated data (Nielsen, Circana/IRI, or similar) is a plus.
• Previous P&L exposure is a plus.
• Curiosity, a growth mindset, and a passion for learning and innovation.

Education:

• MBA required.

Benefits and Perks

• Health & Wellbeing: Medical, dental, and vision coverage, plus wellness programs that support your physical and mental health.
• Financial Security: Competitive pay, annual incentive opportunities, and a 401(k) with company match.
• Time Off & Flexibility: Paid time off, company holidays, and flexible ways of working where applicable.
• Growth & Development: Career development programs, learning opportunities, and internal mobility.
• Benefits may vary based on role, location, and eligibility.

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#indeed

The Hershey Company is an Equal Opportunity Employer. The policy of The Hershey Company is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's race, color, gender, age, national origin, religion, citizenship status, marital status, sexual orientation, gender identity, transgender status, physical or mental disability, protected veteran status, genetic information, pregnancy, or any other categories protected by applicable federal, state or local laws.

The Hershey Company is an Equal Opportunity Employer - Minority/Female/Disabled/Protected Veterans

If you require a reasonable accommodation as part of the application process, please contactthe HR Service Center ([e-mail]).

Nearest Major Market: Harrisburg