Associate Manager, Consumer Insights (Salty)

The Hershey Company; Hershey (PA); On-site; USD 90,000 - 115,000; Full time

Benefits offered by this job

Health & Wellbeing

Financial security

Time Off & Flexibility

Growth & Development

Job summary

The Hershey Company is seeking an Associate Manager of Consumer Insights based in the United States to independently lead insights and recommendations for 1–2 brands and growth opportunity areas. You will partner with Growth & Marketing, Innovation, R&D, and Sensory teams to turn data into actionable strategies.

The role emphasizes practical data analysis, collaboration, and delivering insights to guide brand strategies and business decisions.

Qualifications

• Experience: 3+ years in consumer insights, market research, data analysis in a business context.
• Bachelor’s degree in Consumer Research, Market Research, Quantitative Analysis, Economics, Psychology, Marketing, or related discipline.
• Expertise across qualitative and quantitative consumer research methods.
• Strong analytical and critical thinking skills, with the ability to translate insights into clear, actionable business recommendations.
• Strong project management, communication, problem-solving, and cross-functional collaboration skills.
• Ability to navigate ambiguity and manage multiple priorities.

Responsibilities

• Serve as a strategic partner to Growth & Marketing teams, delivering consumer insight-driven recommendations for business decisions.
• Define insights needs and priorities that inform budget planning and areas of focus.
• Lead the design, execution, analysis, and communication of insights and analytics projects.
• Manage relationships with external research agencies and leverage their capabilities to meet business needs.
• Contribute to Consumer Insights team development and the adoption of strong insights practices.

Job description

Why Hershey

At The Hershey Company, our culture is rooted in purpose and inspired by Milton Hershey’s enduring vision that business should create opportunity for others. Through our commitment to corporate philanthropy, we create positive impact by supporting communities, helping children thrive, and operating as a business for good. This includes our deep and long standing partnership with Milton Hershey School, where we invest in education, workforce readiness, and hands on engagement to help students succeed beyond the classroom. Supported by strategic grantmaking, product donations, cross brand collaboration, and strong employee volunteerism, Hershey offers a place to work where making a difference—locally and globally is part of how we do business every day.

About The Hershey Company

The Hershey Company (NYSE: HSY) is an industry-leading snacks company known for making more moments of goodness through its iconic brands. With a strong portfolio across chocolate, confectionery, and salty snacks, Hershey delights consumers every day. Our beloved brands include Hershey’s, Reese’s, KitKat®, Dots Pretzels, Lesser Evil, Jolly Rancher, Twizzlers, Ice Breakers, and more.

At Hershey, we are committed to making a meaningful difference in the communities where we live, work, and do business. This commitment originated with our founder, Milton Hershey, and continues to shape who we are today.

Guided by our employee value proposition, Lead Today. Create Tomorrow, we empower our people to drive impact now while shaping what comes next. Our One Hershey mindset brings teams together across functions, geographies, and businesses, enabling us to operate with speed, collaboration, and shared purpose.

The Hershey Company is proud to be recognized as a top employer in the United States, reflecting our commitment to our people, culture, and purpose.

How will you fit in the big picture?

Independently lead consumer insights and recommendations that guide innovation and brand strategies for The Hershey Company. You will apply practical expertise to analyze complex datasets, interpret market, consumer, and competitive trends, and turn findings into clear business recommendations.

In this US-based role, you will lead insights development for 1-2 brands and 1-2 strategic growth opportunity areas, partnering across Consumer Insights & Intelligence, Growth & Marketing, Innovation, R&D, and Sensory teams.

What will you do?

• Serve as a strategic partner to Growth & Marketing teams, delivering consumer insight-driven recommendations for business decisions.
• Define insights needs and priorities that inform budget planning and areas of focus.
• Lead the design, execution, analysis, and communication of insights and analytics projects.
• Manage relationships with external research agencies and leverage their capabilities to meet business needs.
• Contribute to Consumer Insights team development and the adoption of strong insights practices.

Minimum Education & Requirements

Experience: 3+ years of practical experience in consumer insights, market research, data analysis, or a related field within a business context. The three-year requirement aligns with the organizational standard for an Associate Manager role.

Education: Bachelor’s degree required, preferably in Consumer Research, Market Research, Quantitative Analysis, Economics, Psychology, Marketing, or a related discipline.

• Expertise across qualitative and quantitative consumer research methods.
• Strong analytical and critical thinking skills, with the ability to integrate diverse data sources.
• Ability to translate insights into clear, actionable business recommendations.
• Strong project management, communication, problem-solving, and cross-functional collaboration skills.
• Ability to navigate ambiguity and manage multiple priorities.

Benefits & Perks

At Hershey, we offer competitive pay and a comprehensive total rewards package designed to support your wellbeing, financial security, and life outside of work.

• Health & Wellbeing: Medical, dental, and vision coverage, plus wellness programs that support your physical and mental health
• Financial Security: Competitive pay, annual incentive opportunities, and a 401(k) with company match
• Time Off & Flexibility: Paid time off, company holidays, and flexible ways of working where applicable
• Growth & Development: Career development programs, learning opportunities, and internal mobility

Benefits may vary based on role, location, and eligibility.

The Hershey Company is an Equal Opportunity Employer. The policy of The Hershey Company is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's race, color, gender, age, national origin, religion, citizenship status, marital status, sexual orientation, gender identity, transgender status, physical or mental disability, protected veteran status, genetic information, pregnancy, or any other categories protected by applicable federal, state or local laws.

The Hershey Company is an Equal Opportunity Employer - Minority/Female/Disabled/Protected Veterans.

You may request a reasonable accommodation if you are unable or limited in your ability to use or access our online application process as a result of a disability.

You can request an accommodation via phone or email.

To request an accommodation via phone, please call [phone] and leave a voicemail with your contact information. You may also email a request for accommodation to [e-mail]. Please be sure to include "Accommodation Needed" in the subject line. This will ensure that your email is routed to the appropriate contact who will handle your request.