Category Strategy Leader: Insight-Driven Growth

The Hershey Company; Bentonville (AR); On-site; USD 87,000 - 109,000; Full time

Benefits offered by this job

Health & Wellbeing

Financial Security

Time Off & Flexibility

Growth & Development

Job summary

The Hershey Company in Bentonville, AR is seeking a Category Consultant to partner with Category and Sales Leadership, translating insights into actionable strategies that drive profitable growth. You will lead cross-functional initiatives and influence customer strategies using rich data sources.

Ideal candidates have 3–5 years in category leadership or CPG sales, strong analytics, and excellent communication. A Bachelor's degree is preferred, with a focus on consumer insights and growth.

Qualifications

• Approximately 3 to 5 years of Category Leadership and/or CPG Sales experience.
• Analytical skills to synthesize insights into recommendations.
• Strong knowledge of consumer and shopper behavior and market trends.
• Experience applying category principles to drive growth.
• Excellent communication and storytelling with customers and leadership.

Responsibilities

• Partner with Category Leadership and Sales Leadership to uncover insights and trends.
• Lead cross-functional projects with Sales, Marketing, and Demand Planning to meet objectives.
• Serve as a consultative partner to customers and internal teams.
• Bring insights to life through category management tools and data sources.
• Influence development and execution of category initiatives using analytics.

Skills

Category Leadership

CPG Sales

Analytical skills

Communication

Storytelling

Market research

Education

Bachelor's degree

Tools

Circana

Nielsen

Numerator

SOLVE

dunnhumby data

Proprietary order-writing tools

Job description

The Hershey Company in Bentonville, AR is seeking a Category Consultant to partner with Category and Sales Leadership, translating insights into actionable strategies that drive profitable growth. You will lead cross-functional initiatives and influence customer strategies using rich data sources.

Ideal candidates have 3–5 years in category leadership or CPG sales, strong analytics, and excellent communication. A Bachelor's degree is preferred, with a focus on consumer insights and growth.