Category Growth Analyst - Insights & Strategy

Hershey Company; Cincinnati (OH); On-site; USD 70,000 - 90,000; Full time

Job summary

The Hershey Company seeks a Category Management Analyst to partner with key customers and drive growth through insights and category initiatives. You will synthesize shopper insights, market trends, and financial data to inform strategy and execute plans that meet KPIs.

Responsibilities include collaborating with retailers and cross-functional teams to develop action plans, analyze data using JDA, Tableau and other tools, and support Hershey's three-year and annual plans.

Qualifications

• Experience in category management, analytics or equivalent.
• Knowledge of consumer/shopper behavior and market research strategies.
• Ability to operate in ambiguous environments.

Responsibilities

• Act as the consultative partner to drive projects and achieve financial objectives.
• Serve as Category Expert to execute Strategic Business Plans and topline goals.
• Collaborate with retailers and cross-functional teams to build action plans for profitable growth.
• Penetrate horizontally and vertically to align stakeholders on category initiatives.
• Use traditional category tools (JDA, data, SOLVE, Tableau) to support strategic plans.
• Identify and execute retail solutions to drive category growth.

Skills

Analytical skills

Problem solving

Project management

Category management

Education

Bachelor's Degree

Tools

JDA

Tableau

SOLVE

Job description

The Hershey Company seeks a Category Management Analyst to partner with key customers and drive growth through insights and category initiatives. You will synthesize shopper insights, market trends, and financial data to inform strategy and execute plans that meet KPIs.

Responsibilities include collaborating with retailers and cross-functional teams to develop action plans, analyze data using JDA, Tableau and other tools, and support Hershey's three-year and annual plans.