Consumer Insights Analyst: AI-Driven Learning & Trends

Tyson Foods, Inc.; Springdale (AR); On-site; USD 55,000 - 75,000; Full time

Job summary

Tyson Foods, Inc. is seeking an Analyst for Consumer Insights to support learning for assigned brands and workstreams within the Tyson Foods portfolio.

You will work with the Consumer Insights team and cross-functional partners to transform consumer, marketplace, and business information into clear, actionable learning. You will gain exposure to consumer research methodologies, data analysis, business storytelling, and emerging AI-enabled insights tools while collaborating with suppliers and

Qualifications

• Bachelor's degree in Marketing, Psychology, Marketing Research or related field.
• 1 year of relevant experience in consumer insights, market research, analytics, marketing, brand management, consulting, or related area.
• Experience in consumer-packaged-goods or the food industry is a plus but not required.
• Proficient with Microsoft 365, particularly Excel and Power Point.
• Foundational analytical skills and the ability to identify patterns within qualitative and quantitative information.
• Clear written, verbal, and visual communication skills.
• Ability to organize work, manage multiple priorities, and meet deadlines.
• Willingness to ask questions, seek feedback, and build new technical and business skills.

Responsibilities

• Support the design, execution, and management of consumer research projects by coordinating timelines, stakeholder, suppliers, and research materials.
• Assist in translating business needs into clear learning objectives, research questions and actionable recommendations.
• Conduct secondary research and compile relevant existing knowledge, including prior consumer research, syndicated information, trends, competitive information, and other available data.
• Analyze qualitative and quantitative information to identify patterns, differences, and potential business implications, under the guidance of senior Insights team members.
• Support the design, programming, fielding, quality control, and analysis of studies conducted through approved DIY research platforms.
• Develop clear charts, summaries, reports, and presentation materials that accurately communicate findings.
• Contribute to the synthesis of learning across sources and help identify implications and preliminary recommendations.
• Maintain organized research files and add completed learning, metadata, and supporting materials to the team's insights repository.

Skills

Analytical skills

Communication skills

Attention to detail

Education

Bachelor's degree in Marketing, Psychology, Marketing Research or related field

Tools

Excel

PowerPoint

Job description

Tyson Foods, Inc. is seeking an Analyst for Consumer Insights to support learning for assigned brands and workstreams within the Tyson Foods portfolio.

You will work with the Consumer Insights team and cross-functional partners to transform consumer, marketplace, and business information into clear, actionable learning. You will gain exposure to consumer research methodologies, data analysis, business storytelling, and emerging AI-enabled insights tools while collaborating with suppliers and