Analyst Consumer Insights

Tyson Foods; Springdale (AR); On-site; USD 55,000 - 75,000; Full time

Job summary

Tyson Foods seeks an Analyst in Consumer Insights to support execution, analysis, and communication of consumer learning across brands and workstreams. You will help transform consumer data into actionable insights, working with cross-functional partners and leveraging emerging AI-enabled tools.

The role offers exposure to diverse research methodologies, data storytelling, and the opportunity to build broad experience in consumer insights within the Tyson Foods portfolio.

Qualifications

• Bachelor’s degree in Marketing, Psychology, Marketing Research or related field.
• Minimum 1 year of relevant experience in consumer insights, market research, analytics, marketing, brand management, consulting, or related area.
• Proficiency with Microsoft 365, particularly Excel and PowerPoint.
• Strong analytical thinking, attention to detail, and ability to communicate findings clearly.

Responsibilities

• Coordinate timelines, stakeholders, suppliers, and research materials for consumer studies.
• Translate business needs into learning objectives, research questions, and actionable recommendations.
• Conduct secondary research and synthesize prior consumer research, trends, and competitive information.
• Analyze qualitative and quantitative information to identify patterns and business implications.
• Support design, programming, fielding, quality control, and analysis of studies conducted through DIY research platforms.
• Create charts, summaries, reports, and presentations communicating findings clearly.
• Synthesize learnings across sources and identify implications and preliminary recommendations.
• Maintain organized research files and add metadata to the insights repository.

Skills

Analytical thinking

Attention to detail

Communication

Team collaboration

Problem solving

Curiosity about consumers

Education

Bachelor's Degree in Marketing, Psychology, Marketing Research or related field

Tools

Microsoft Excel

PowerPoint

Job description

Job Details

The Analyst Consumer Insights will support the execution, analysis, organization, and communication of consumer learning for assigned brands, businesses, and workstream within the Tyson Foods portfolio. Working with Consumer Insights team members and cross-functional partners, the Analyst will help transform consumer, marketplace, and business information into clear and useful learning. This role provides the opportunity to build broad experience in consumer research methodologies, data analysis, business storytelling, and emerging AI-enabled insights tools.

Responsibilities

• Support the design, execution, and management of consumer research projects by coordinating timelines, stakeholder, suppliers, and research materials.
• Assist in translating business needs into clear learning objectives, research questions and actionable recommendations.
• Conduct secondary research and compile relevant existing knowledge, including prior consumer research, syndicated information, trends, competitive information, and other available data.
• Analyze qualitative and quantitative information to identify patterns, differences, and potential business implications, under the guidance of senior Insights team members.
• Support the design, programming, fielding, quality control, and analysis of studies conducted through approved DIY research platforms.
• Develop clear charts, summaries, reports, and presentation materials that accurately communicate findings.
• Contribute to the synthesis of learning across sources and help identify implications and preliminary recommendations.
• Maintain organized research files and add completed learning, metadata, and supporting materials to the team’s insights repository.

Requirements

• EDUCATION: Bachelors Degree in Marketing, Psychology, Marketing Research or related field required.

• EXPERIENCE: 1 year of relevant experience in consumer insights, market research, analytics, marketing, brand management, consulting, or related area. Experience in consumer-packaged-goods or the food industry is a plus but not required.

• COMPUTER SKILLS: Proficient with Microsoft 365, particularly Excel and Power Point

• SPECIAL SKILLS:

  • Intellectual curiosity and a strong interest in understanding consumers and business problems.
  • Foundational analytical skills and the ability to identify patterns within qualitative and quantitative information.
  • Strong attention to detail and commitment to data accuracy and research quality.
  • Clear written, verbal, and visual communication skills.
  • Ability to organize work, manage multiple priorities, and meet deadlines.
  • Willingness to ask questions, seek feedback, and build new technical and business skills.
  • Ability to work collaboratively with team members, business partners, and external suppliers.
  • Sound judgment when working with confidential information and AI-generated content.

• SUPERVISORY : None

• TRAVEL : Periodic

Sponsorship is not available for this position.

Position Specific Requirements

• Applicants should either upload a resume to their application on Workday OR make sure their Career Profile in Workday is up to date and complete.
• Must reside in the United States to be considered.
• Local candidates will be given priority.
• Sponsorship is not available for this position.

Relocation Assistance Eligible

Yes

Work Shift

1ST SHIFT (United States of America)

Certain roles at Tyson require background checks. If you are offered a position that requires a background check you will be provided additional documentation to complete once an offer has been extended.

The successful candidate(s) must be willing and able to perform the physical requirements of the job with or without a reasonable accommodation.

Tyson is an Equal Opportunity Employer. All qualified applicants will be considered without regard to race, national origin, color, religion, age, genetics, sex, sexual orientation, gender identity, disability or veteran status.

We provide our team members and their families with paid time off; 401(k) plans; affordable health, life, dental, vision and prescription drug benefits; and more.

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Unsolicited Assistance: Tyson Foods and its subsidiaries do not accept unsolicited support from external recruitment vendors for open positions within the United States. Any resumes or candidate profiles submitted by recruitment vendors or headhunters to any employee or applicant tracking system at Tyson Foods or its subsidiaries, without a valid written request and search agreement approved by HR, will be considered the property of Tyson Foods. No fees will be paid if the candidate is hired due to an unsolicited referral.