Consumer Banking Growth & Performance Lead

FirstBank; Birmingham (AL); On-site; USD 90,000 - 120,000; Full time

Job summary

FirstBank in Nashville, TN or Birmingham, AL seeks a Consumer Banking Performance Manager to drive sales performance, customer growth, and team productivity across the retail banking network. The role partners with Retail Area Directors to shape strategy, identify opportunities, and build plans for field execution.

The position emphasizes data-driven insights, performance dashboards, and collaboration with marketing, operations, and product teams to execute strategic initiatives.

Qualifications

• 7+ years of experience in strategy, sales leadership, Financial Center Management, business planning, or performance management.
• Strong analytical capabilities and comfort working with sales performance data, KPIs, and forecasting tools.
• Proven ability to translate strategy into execution and drive measurable results.
• Excellent collaboration and communication skills, with experience influencing at all levels of the organization.
• Willingness to travel 20–25%.
• Knowledge of banking products, sales processes, and retail distribution is highly preferred.
• Ability to demonstrate the highest level of ethical behavior and confidentiality.
• Respectful demeanor toward other associates and managers.

Responsibilities

• Develop and implement comprehensive sales and customer experience strategies that align with business goals and evolving market conditions.
• Drive retail banking performance by identifying opportunities for revenue growth, client acquisition, and relationship deepening.
• Partner with Area Directors to support execution of sales plans and performance coaching strategies.
• Analyze sales performance metrics, client behavior, and market trends to develop data-driven insights and actionable strategies.
• Lead the development of performance dashboards, KPIs, and tracking mechanisms to monitor field performance and inform decision-making.
• Collaborate with marketing, operations, product, and training teams to ensure sales efforts are supported and aligned with strategic initiatives.
• Support market expansion, sales force effectiveness, customer segmentation, and channel optimization projects.
• Deliver strategic presentations and performance updates to senior leadership, offering clear insights and recommendations.

Skills

Sales leadership

Analytics

Forecasting

Strategic thinking

Cross-functional collaboration

Communication

Travel readiness

Education

7+ years experience in strategy, sales leadership, Financial Center Management, or performance management

Job description

FirstBank in Nashville, TN or Birmingham, AL seeks a Consumer Banking Performance Manager to drive sales performance, customer growth, and team productivity across the retail banking network. The role partners with Retail Area Directors to shape strategy, identify opportunities, and build plans for field execution.

The position emphasizes data-driven insights, performance dashboards, and collaboration with marketing, operations, and product teams to execute strategic initiatives.