Consultative Account Executive - Multi-Platform Advertising

KPRC 2; Houston (TX); Presencial; USD 70.000 - 110.000; Jornada completa

Descripción de la vacante

KPRC 2, part of Graham Media Group, seeks a consultative Account Executive in Houston to partner with local business owners and marketing leaders. You’ll analyze needs, build cross-platform campaigns across TV, streaming, digital, and live events, and act as a trusted advisor to drive client growth.

Responsibilities include securing meetings, conducting CNA, delivering strategic proposals, and closing multi-platform deals, with emphasis on measurable outcomes and revenue targets.

Formación

• Minimum of 3 years of sales experience.
• Proven record of meeting or exceeding revenue goals.
• Proven ability to convert client needs analyses into closed, signed business.
• Demonstrated ability to connect marketing investments to measurable business outcomes.
• Strong consultative selling, prospecting, negotiation, and closing skills.
• Working knowledge of digital advertising, the consumer decision journey, campaign analytics, and attribution, with the ability to turn data into clear client recommendations.
• Excellent written and verbal communication and presentation skills.
• Strong organizational skills and attention to detail.
• Experience with Salesforce (or a comparable CRM) and Wide Orbit (or a comparable sales operations platform).
• A valid driver's license, a safe driving record acceptable to the company, and reliable transportation for sales calls.

Responsabilidades

• Secure first meetings with qualified prospects by leading with a valid business reason tied to the client's industry and goals.
• Lead Customer Needs Analyses (CNA) to uncover growth objectives, audience, pain points, budget, decision timeline, and definition of success.
• Use market, audience, competitive, and consumer insights to identify opportunities and build strategic recommendations.
• Convert needs analyses into customized multi-platform proposals with KPIs and metrics tied to business outcomes.
• Present recommendations in person, address objections, and close business.
• Negotiate packages, rates, and terms that meet client goals and station revenue targets, then secure signed contracts.
• Move needs analyses to next steps and track progression in Salesforce.
• Review campaign performance and attribution with clients against KPIs, use results to optimize, renew, and expand business.
• Maintain an active new business pipeline in Salesforce and manage transactional work in Salesforce and WideOrbit.

Conocimientos

Consultative selling

Prospecting

Negotiation

Closing

Communication

Presentation

Organization

Salesforce

Wide Orbit

Herramientas

Salesforce

WideOrbit

Descripción del empleo

KPRC 2, part of Graham Media Group, seeks a consultative Account Executive in Houston to partner with local business owners and marketing leaders. You’ll analyze needs, build cross-platform campaigns across TV, streaming, digital, and live events, and act as a trusted advisor to drive client growth.

Responsibilities include securing meetings, conducting CNA, delivering strategic proposals, and closing multi-platform deals, with emphasis on measurable outcomes and revenue targets.