Connecticut Sponsorship & Activation Lead

M&T Bank Corporation; Hartford (CT); On-site; USD 99,000 - 164,000; Full time

Job summary

M&T Bank Corporation in Hartford, CT is seeking a Sponsorship Marketing Lead to manage Connecticut sponsorships and activate programs with UConn, Hartford Athletic, and Quinnipiac University. The role serves as the day-to-day relationship manager to ensure assets are executed in line with brand, community, and client engagement goals.

You will coordinate cross-functional teams, track KPIs, and support renewals and market opportunities while contributing to sponsorship recommendations and

Qualifications

• Bachelor's Degree required.
• 5-7 years of experience in sponsorships, sports marketing, partnership marketing, events, brand marketing, experiential marketing, or related discipline.
• Experience managing external partners, agencies, and stakeholder relationships.
• Strong project management and execution skills.
• Ability to manage multiple programs simultaneously.
• Strong communication, presentation, and organizational skills.
• Experience working across matrixed organizations and influencing stakeholders.

Responsibilities

• Partnership & Relationship Management: Serve as day-to-day relationship lead for Connecticut sponsorship partners, including University of Connecticut, Hartford Athletic, Quinnipiac University, and other regional properties. Manage partner communications, planning sessions, contract obligations, asset tracking, and annual review processes. Ensure sponsorship benefits are delivered accurately and fully utilized.

Skills

Strong communication

Project management

Stakeholder relations

Event execution

Education

Bachelor's Degree

Job description

M&T Bank Corporation in Hartford, CT is seeking a Sponsorship Marketing Lead to manage Connecticut sponsorships and activate programs with UConn, Hartford Athletic, and Quinnipiac University. The role serves as the day-to-day relationship manager to ensure assets are executed in line with brand, community, and client engagement goals.

You will coordinate cross-functional teams, track KPIs, and support renewals and market opportunities while contributing to sponsorship recommendations and