Connecticut Sponsorship Partnerships Lead

M&T Bank; Wethersfield (CT); On-site; USD 99,000 - 164,000; Full time

Job summary

M&T Bank in Hartford, CT is seeking a Sponsorship Marketing Lead to manage and activate the Connecticut sponsorship portfolio, focusing on U Conn, Hartford Athletic, and Quinnipiac University. You will be the day-to-day relationship manager, ensuring assets are executed in line with brand and business objectives while coordinating across teams and partners.

This role emphasizes partnership management, activation planning, and operational delivery within the Brand Marketing team.

Qualifications

• Bachelor's Degree required.
• 5-7 years of experience in sponsorships, sports marketing, partnership marketing, events, brand marketing, experiential marketing, or related discipline.
• Strong project management and execution skills.
• Excellent communication, presentation, and organizational abilities.
• Ability to manage multiple programs simultaneously.
• Experience working across matrixed organizations and influencing stakeholders.

Responsibilities

• Serve as day-to-day relationship lead for Connecticut sponsorship partners including University of Connecticut, Hartford Athletic, and Quinnipiac University.
• Develop and execute annual activation plans for Connecticut sponsorships.
• Oversee partner communications, planning sessions, contract obligations, asset tracking, and annual reviews.
• Ensure sponsorship benefits are delivered accurately and fully utilized.
• Track sponsorship performance against KPIs and maintain scorecards and budget tracking.
• Coordinate sponsorship activation across signage, communications, launches, experiences, and asset utilization.

Education

Bachelor's Degree

Tools

Job description

M&T Bank in Hartford, CT is seeking a Sponsorship Marketing Lead to manage and activate the Connecticut sponsorship portfolio, focusing on U Conn, Hartford Athletic, and Quinnipiac University. You will be the day-to-day relationship manager, ensuring assets are executed in line with brand and business objectives while coordinating across teams and partners.

This role emphasizes partnership management, activation planning, and operational delivery within the Brand Marketing team.