Strategic Sponsorship & Partnerships Lead

M&T Bank; Hartford (CT); On-site; USD 99,000 - 164,000; Full time

Job summary

M&T Bank in Hartford, CT is seeking a Sponsorship Marketing Lead to manage Connecticut partnerships including UConn, Hartford Athletic, and Quinnipiac University. You will coordinate activation, tracking, and renewal decisions with cross-functional teams to maximize partner value and community impact.

The role requires 5–7 years in sponsorships or related marketing fields, strong program management, and excellent communication skills to drive multi-party collaborations.

Qualifications

• 5–7 years of experience in sponsorships, sports marketing, partnerships, events, or related discipline.
• Strong project management and execution skills.
• Ability to manage multiple programs simultaneously.
• Strong communication, presentation, and organizational skills.
• Experience working across matrixed organizations and influencing stakeholders.

Responsibilities

• Serve as day-to-day relationship lead for Connecticut sponsorship partners (UConn, Hartford Athletic, Quinnipiac University).
• Manage partner communications, planning sessions, contract obligations, asset tracking, and annual reviews.
• Develop and execute annual activation plans for Connecticut sponsorships.
• Coordinate sponsorship activation across signage, communications, launches, experiences, and asset utilization.
• Track sponsorship performance against KPIs and maintain scorecards and budget tracking.
• Provide recommendations to improve activation effectiveness and partner value.

Skills

Relationship management

Project management

Communication

Presentation skills

Stakeholder management

Education

Bachelor's Degree

Job description

M&T Bank in Hartford, CT is seeking a Sponsorship Marketing Lead to manage Connecticut partnerships including UConn, Hartford Athletic, and Quinnipiac University. You will coordinate activation, tracking, and renewal decisions with cross-functional teams to maximize partner value and community impact.

The role requires 5–7 years in sponsorships or related marketing fields, strong program management, and excellent communication skills to drive multi-party collaborations.