Senior Competitive Intelligence Lead

6sense; New York (NY); On-site; USD 150,000 - 210,000; Full time

Job summary

6sense seeks a senior, individual contributor to own competitive intelligence and win/loss across the Product Marketing team. You will lead interviews, synthesize data, and ground strategic decisions with evidence for positioning, roadmap, and field enablement.

You will shape the program end-to-end, deliver battlecards and track market dynamics, and communicate findings to product and executives. This role requires sharp analysis, bold recommendations, and strong collaboration.

Qualifications

• 8+ years in competitive intelligence, product marketing or research-heavy go-to-market roles in B2B SaaS.
• Comfort presenting uncomfortable findings to product and executive audiences, and handling pushback with evidence.

Responsibilities

• Own the win/loss program end to end: interviews, synthesis and readouts to product and executive leadership.
• Drive competitive positioning and differentiation with evidence-backed claims.
• Perform structural market analysis: how buyers assemble stacks and where substitutions are occurring.
• Provide field enablement: battlecards, objections, and talk tracks for live deals.
• Ensure claims discipline for competitive material with sourced data.
• Monitor and alert on competitive signals; own relevant tooling and dissemination to field.
• Input to roadmap, pricing and packaging; coordinate with analyst relations.
• In first 6–12 months, make win/loss actionable and source-backed.

Skills

Competitive intelligence

Product marketing

Research

Win/Loss analysis

Executive storytelling

SaaS market knowledge

Interviewing & coding results

Tools

Klue

Gong

Dovetail

Job description

6sense seeks a senior, individual contributor to own competitive intelligence and win/loss across the Product Marketing team. You will lead interviews, synthesize data, and ground strategic decisions with evidence for positioning, roadmap, and field enablement.

You will shape the program end-to-end, deliver battlecards and track market dynamics, and communicate findings to product and executives. This role requires sharp analysis, bold recommendations, and strong collaboration.