Community Relations Director — Senior Living Sales Leader

Creekside Continuing Care Community; Grants Pass (OR); On-site; USD 41,000 - 45,000; Full time

Benefits offered by this job

Health Insurance

401k (with company match)

Paid Time Off

Education Assistance

Perks at Work Discount Program

Job summary

Cascade Living seeks a Community Relations Director (Sales and Marketing) to be the first impression for prospective residents and families. You will market what makes Cascade Living unique and build a network of healthcare and community contacts.

Responsibilities include leading sales efforts, conducting tours, developing referrals, and hosting events to meet occupancy and revenue targets. Strong CRM and communication skills are essential.

Qualifications

• 2+ years of sales and marketing experience ideally in senior living or hospitality.
• Proven sales record meeting occupancy, sales, and/or move-in goals.
• Experience generating leads through outreach, networking, advertising, and community marketing.
• Strong telephone sales skills with the ability to convert inquiries into scheduled tours and move-ins.
• Ability to build and maintain relationships with professional referral sources and community partners.
• Experience conducting community tours and presenting features, benefits, and services to prospective residents and families.
• Knowledge of consultative sales techniques, closing strategies, and customer relationship management (CRM) systems.
• Ability to assess prospective residents' needs and coordinate move-in planning and admissions processes.
• Strong communication, presentation, and interpersonal skills.
• Experience tracking leads, maintaining accurate records, and preparing sales and marketing reports.
• Proficiency with Microsoft Office applications and CRM/lead management software.
• Valid driver's license, reliable transportation, and ability to travel locally for outreach and networking activities.

Responsibilities

• Utilize the Sales and Marketing process to meet or exceed occupancy and revenue targets.
• Achieve the necessary number of leads by following up on all inquiries and staying in constant contact with warm leads.
• Conduct tours for prospects while on-site at the community.
• Develop relationships and create professional referrals with a variety of contacts including social workers, case managers, physicians, nurses, therapists, managers, administrators, and religious leaders.
• Organizes targeted special events on a monthly basis.
• Conducts extensive competitor analysis and tours competitor communities regularly.
• Promote the mission, values and beliefs of Cascade Living.

Skills

Sales experience

Marketing

Lead generation

CRM

Networking

Tours

Communication & presentation

Tools

CRM software

Job description

Cascade Living seeks a Community Relations Director (Sales and Marketing) to be the first impression for prospective residents and families. You will market what makes Cascade Living unique and build a network of healthcare and community contacts.

Responsibilities include leading sales efforts, conducting tours, developing referrals, and hosting events to meet occupancy and revenue targets. Strong CRM and communication skills are essential.