Sales Director - Senior Living

Aspire West End; Sanford (FL); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Medical, Dental, and Vision Insurance

401K

Generous PTO Plan

Job summary

Vitality Living in Lake Forest, FL seeks a Sales Director for our senior living community. You will drive occupancy and revenue growth, develop targeted marketing plans, and build relationships with prospective residents and referral partners to showcase our value.

The ideal candidate has a degree in Marketing or Business Administration, 3+ years in senior living sales, CRM expertise, and a strategic mindset. We offer benefits including health coverage and a 401(k) plan.

Qualifications

• Bachelor’s degree in Marketing, Business Administration or related field.
• 3+ years of successful sales and leasing experience in senior living.
• Experience with CRM systems and pricing/competitive analysis.

Responsibilities

• Drive occupancy and revenue growth by achieving sales targets and maximizing market rates.
• Develop and execute quarterly sales and marketing plans focused on move-ins and referrals.
• Build relationships with prospective residents and referral partners.
• Monitor sales performance, lead conversions, and CRM data for opportunities.
• Analyze market trends and competitor activity to guide pricing strategies.
• Collaborate with leadership and regional teams to align initiatives.
• Train and support sales backup team members for consistent service.

Skills

Sales strategy

Lead management

Communication

Market analysis

Education

Bachelor’s degree in Marketing or Business Administration

Master’s degree (preferred)

Tools

CRM systems

Competitive analysis tools

Further Pricing Assistant

Job description

Sales Director - Senior Living# Sales Director - Senior LivingHot JobVitality Living Lake Forest (035) - Sanford, FL 32771## OverviewPosition TypeFull-TimeJob ShiftDays## Description**Join Our Team at Vitality Living as a Sales Director!**At Vitality Living, we are more than just a place of work; we are a vibrant community dedicated to creating meaningful experiences for our residents, families, and team members. At Vitality, everyone is not only encouraged to be themselves but celebrated for it! Join us today and bring your individuality along!As Sales Director, you’ll drive occupancy and revenue growth, build meaningful relationships with prospective residents and referral partners, and lead creative marketing initiatives that keep our community thriving. Bring your sales expertise, strategic mindset, and people-first approach to help residents find their place to call home!**Sales Director Responsibilities:*** Drive occupancy and revenue growth by achieving sales targets, maximizing market rates, and ensuring timely fee collection.* Develop and execute quarterly sales and marketing plans focused on move-ins, referral generation, community events, and local outreach.* Build meaningful relationships with prospective residents by delivering personalized experiences and communicating the community’s unique value.* Monitor sales performance, lead conversions, and CRM data to identify opportunities, improve effectiveness, and ensure accurate documentation.* Analyze market trends and competitor activity to strengthen market positioning and guide sales and pricing strategies.* Collaborate with community leadership and regional sales teams to align sales initiatives with overall community goals.* Train and support sales backup team members to ensure consistent, high-quality customer experiences.**Join us today if you meet the following requirements:*** Bachelor’s degree in Marketing, Business Administration, or related field; Master's degree is a plus.* 3+ years of successful sales and leasing experience, preferably in senior living, with demonstrated ability to meet or exceed sales goals.* Expertise in sales strategy execution and lead management, with a deep understanding of Customer Relationship Management (CRM) systems and competitive analysis tools (e.g., Further Pricing Assistant).* Proven ability to manage multiple responsibilities, including customer relationship management, team training, and competitive intelligence gathering.* Exceptional communication and interpersonal abilities.**Some of our benefits include:*** Medical, Dental, and Vision Insurance.* 401K* Generous PTO Plan**Job Details:*** This is a full-time salaried/exempt position.*Vitality Living is an equal opportunity employer where you can Be You, Be Vibrant, and Belong.*