Community Liaison - Private Pay

Home Health Care, Inc.; Golden Valley (MN); On-site; USD 100,000 - 130,000; Full time

Job summary

Legacy Home Care seeks a Community Liaison to grow private pay home care referrals in the Greater Twin Cities area. You will work with hospitals, senior living communities, and care teams to identify discharged clients needing support and position Legacy as the trusted provider.

You will build lasting relationships, educate sources and families on options, and manage a repeatable referral process. A true hunter who works independently and hits metrics will thrive here.

Qualifications

• Bachelor’s degree is required.
• Healthcare business development experience preferred.
• Ability to build referral relationships and turn conversations into revenue.
• Proven prospecting and networking skills.
• Excellent communication in person, by phone, and in writing.

Responsibilities

• Build referral relationships with hospitals, social workers, discharge planners, and senior living leaders.
• Identify families who may need private pay care after hospitalization or decline.
• Educate referral sources and families about private pay care options.
• Create a repeatable referral process with consistent outreach and follow-up.
• Attend networking events to increase brand visibility.
• Track activity, leads sources, and conversions.

Skills

Hunter mentality

Trust-building

Prospecting & networking

Strong communication

Education

Bachelor’s degree in Business Administration or related field

Job description

Job Title: Community Liaison, Private Pay Home Care
Company: Legacy Home Care
Location: Greater Twin Cities Metro Area
Compensation: $100,000 to $130,000 base + uncapped commission
Schedule: Full-Time, Monday through Friday

This is a relationship-driven, territory-building role for someone who understands how private pay home care is actually won. You will be in the field working with hospitals, senior living communities, and care teams to identify individuals discharging home who need support and position Legacy Home Care as the provider families trust. While competitors like Home Instead, Visiting Angels, and other private duty providers often compete on availability and brand familiarity, this role is about becoming the go-to resource through trust, visibility, and long-term relationship building. If you know how to stay present, build credibility, and turn conversations into future business, this is where you separate yourself.

Earnings potential and long-term upside:

• Base salary provides stability while you build referral relationships that can produce over time.
  
• Historical commission earnings have ranged from approximately $16,000 to $83,000+ annually depending on ramp, activity, and territory production.
  
• A dedicated Legacy-focused producer should have the ability to build toward $100,000+ in commission potential as the book matures.
  
• Private pay relationships often compound because strong referral sources can continue producing business for months or years.
  
• This role rewards consistency, trust-building, and being the first call when families need help.
  

Why this role is appealing:

• Private pay home care gives you more control over your pipeline compared to payer-driven models.
  
• You are selling a service that helps individuals remain safe, supported, and independent at home.
  
• You will compete with brands such as Home Instead, Visiting Angels, Right at Home, Senior Helpers, Comfort Keepers, and other local private duty providers.
  
• Many competitors focus on general companionship or care availability, but Legacy can position itself through responsiveness, trust, family support, and connection to a broader healthcare family.
  
• You have autonomy in the field with the support of an established organization behind you.
  

What you will be driving:

• Building referral relationships with social workers, case managers, discharge planners, senior living leaders, and community partners.
  
• Identifying families who may need private pay care following hospitalization, rehab, surgery, or functional decline.
  
• Educating referral sources and families on private duty care options, service flexibility, and how Legacy can support safe transitions home.
  
• Creating a repeatable referral process through consistent outreach, thoughtful follow-up, and reliable service.
  
• Attending networking events, community meetings, and partner visits to increase brand visibility.
  
• Managing long-cycle opportunities where the payoff may come weeks or months after the first conversation.
  
• Tracking activity, lead sources, referral outcomes, and client conversion.
  

What we are looking for:

• Bachelor’s degree in Business Administration or related field is required.
  
• Medical device, pharmaceutical, DME, private pay home care, senior living, hospice, or healthcare business development experience preferred.
  
• A true hunter who can build business without waiting for inbound leads.
  
• Strong ability to build trust quickly with families, referral partners, and decision-makers.
  
• Proven examples of prospecting, networking, and turning cold relationships into revenue.
  
• Excellent communication skills in person, by phone, and in writing.
  
• Comfort working independently in the field while staying accountable to metrics and outcomes.
  

About Legacy Home Care:

Legacy Home Care provides private pay home care services across the Twin Cities, helping individuals remain safe and independent in their homes. As part of a larger healthcare family, we offer the stability of an established organization with the relationship-driven feel of a growing, entrepreneurial team.