Community Liaison - Private Pay

Mytcp; Golden Valley (MN); On-site; USD 100,000 - 130,000; Full time

Job summary

Legacy Home Care provides private pay home care services across the Twin Cities, helping individuals remain safe and independent in their homes. As part of a larger healthcare family, we offer the stability of an established organization with the relationship-driven feel of a growing, entrepreneurial team.

Legacy Home Care is seeking a Community Liaison in Golden Valley to build referrals with hospitals, senior living communities, and care teams, turning conversations into future business while

Qualifications

• Bachelor’s degree in Business Administration or related field is required.
• Healthcare business development experience preferred.
• Strong communication and negotiation abilities.

Responsibilities

• Building referral relationships with social workers, case managers, discharge planners, senior living leaders, and community partners.
• Identifying families who may need private pay care following hospitalization, rehab, surgery, or functional decline.
• Educating referral sources and families on private duty care options, service flexibility, and how Legacy can support safe transitions home.
• Creating a repeatable referral process through consistent outreach, thoughtful follow-up, and reliable service.
• Attending networking events, community meetings, and partner visits to increase brand visibility.
• Managing long-cycle opportunities where the payoff may come weeks or months after the first conversation.
• Tracking activity, lead sources, referral outcomes, and client conversion.

Skills

Prospecting

Networking

Relationship building

Communication skills

Education

Bachelor’s degree in Business Administration or related field

Job description

Golden Valley, United States | Posted on 09/03/2026

JobTitle: Community Liaison, Private Pay Home Care

Compensation: $100,000 to $130,000 base + uncapped commission

Schedule: Full-Time, Monday through Friday

Thisis a relationship-driven, territory-building role for someone whounderstands how private pay home care is actually won. You will be in the fieldworking with hospitals, senior living communities, and care teams to identifyindividuals discharging home who need support and position Legacy Home Care as theprovider families trust. While competitors like HomeInstead, Visiting Angels, and other private duty providers often compete onavailability and brand familiarity, this role is about becoming the go-toresource through trust, visibility, and long-term relationship building. Ifyou know how to stay present, build credibility, and turn conversations intofuture business, this is where you separate yourself.

Earningspotential and long-term upside:

• Base salary provides stability while you build referralrelationships that can produce over time.
  
• Historical commission earnings have ranged fromapproximately $16,000 to $83,000+ annually depending on ramp,activity, and territory production.
  
• A dedicated Legacy-focused producer should have theability to build toward $100,000+ in commission potential as thebook matures.
  
• Private pay relationships often compound because strongreferral sources can continue producing business for months or years.
  
• This role rewards consistency, trust-building, andbeing the first call when families need help.
  

Whythis role is appealing:

• Private pay home care gives you more control over yourpipeline compared to payer-driven models.
  
• You are selling a service that helps individuals remainsafe, supported, and independent at home.
  
• You will compete with brands such as Home Instead,Visiting Angels, Right at Home, Senior Helpers, Comfort Keepers, and otherlocal private duty providers.
  
• Many competitors focus on general companionship or careavailability, but Legacy can position itself through responsiveness,trust, family support, and connection to a broader healthcare family.
  
• You have autonomy in the field with the support of anestablished organization behind you.
  

Whatyou will be driving:

• Building referral relationships with social workers,case managers, discharge planners, senior living leaders, and communitypartners.
  
• Identifying families who may need private pay carefollowing hospitalization, rehab, surgery, or functional decline.
  
• Educating referral sources and families on private dutycare options, service flexibility, and how Legacy can support safetransitions home.
  
• Creating a repeatable referral process throughconsistent outreach, thoughtful follow-up, and reliable service.
  
• Attending networking events, community meetings, andpartner visits to increase brand visibility.
  
• Managing long-cycle opportunities where the payoff maycome weeks or months after the first conversation.
  
• Tracking activity, lead sources, referral outcomes, andclient conversion.
  

Whatwe are looking for:

• Bachelor’s degree in Business Administration or relatedfield is required.
  
• Medical device, pharmaceutical, DME, private pay homecare, senior living, hospice, or healthcare business developmentexperience preferred.
  
• A true hunter who can build business without waitingfor inbound leads.
  
• Strong ability to build trust quickly with families,referral partners, and decision-makers.
  
• Proven examples of prospecting, networking, and turningcold relationships into revenue.
  
• Excellent communication skills in person, by phone, andin writing.
  
• Comfort working independently in the field whilestaying accountable to metrics and outcomes.
  

AboutLegacy Home Care:

LegacyHome Care provides private pay home care services across the Twin Cities,helping individuals remain safe and independent in their homes. As part of alarger healthcare family, we offer the stability of an established organizationwith the relationship-driven feel of a growing, entrepreneurial team.