Community Growth & Marketing Leader

Symbii Home Health and Hospice-Layton; Logan (UT); On-site; USD 110,000 - 170,000; Full time

Job summary

The Pennant Group, Inc. is seeking a strategic Marketing Director to lead the organization’s marketing program, oversee a team, and drive growth via strong relationships with referral sources and payers.

The role emphasizes contract negotiation, budgeting, and market planning to achieve volume projections. The position requires healthcare marketing management experience, leadership capabilities, and the ability to collaborate with clinical leadership to promote high-quality home health and

Qualifications

• Bachelor's degree preferred but not required.
• At least three years of experience in health care marketing management, preferably in home health or hospice.
• Demonstrated ability to supervise and direct professional and administrative personnel.
• Ability to market aggressively and deal tactfully with customers and the community.
• Knowledge of corporate business management.
• Demonstrates autonomy, organization, assertiveness, flexibility and cooperation in performing job responsibilities.

Responsibilities

• Directs all daily marketing operations including oversight of marketing initiatives.
• Maximizes third party reimbursement through negotiation of service contracts with payers.
• Assists executive leadership in budget projections and marketing allocations.
• Develops market assessments and a comprehensive marketing plan to meet volume projections.
• Establishes marketing techniques with nursing leadership for clinical programs.
• Maintains relationships with referral sources and payers and leads the marketing team.
• Monitors resources and cost effectiveness of marketing efforts.

Skills

People management

Negotiation

Public relations

Strategic marketing

Education

Bachelor's degree in Marketing, Business Administration, or related field

Job description

The Pennant Group, Inc. is seeking a strategic Marketing Director to lead the organization’s marketing program, oversee a team, and drive growth via strong relationships with referral sources and payers.

The role emphasizes contract negotiation, budgeting, and market planning to achieve volume projections. The position requires healthcare marketing management experience, leadership capabilities, and the ability to collaborate with clinical leadership to promote high-quality home health and