Healthcare Marketing & Community Relations Lead

Pennant Group; Cortez (CO); On-site; USD 50,000 - 90,000; Full time

Benefits offered by this job

Medical, Vision, Dental

401(k)

Supplemental life insurance

Job summary

The Pennant Group, Inc. seeks a Marketing Leader to oversee the organization's marketing in Cortez, CO.

The role focuses on building positive relationships with customers and referral sources while negotiating service contracts with managed care organizations and other payers. Responsibilities include directing daily marketing operations, conducting market assessments, and developing comprehensive plans to meet budgeted volumes.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or related field preferred, but not required.
• Demonstrated ability to supervise and direct professional and administrative personnel.
• Ability to market aggressively and deal tactfully with customers and the community.
• Knowledge of corporate business management.

Responsibilities

• Directs all daily marketing operations including oversight of marketing initiatives.
• Negotiates service contracts with managed care organizations, government agencies, and other payers.
• Conducts market assessments and develops a comprehensive marketing plan to meet budgeted volumes.
• Establishes marketing techniques for specialty Clinical Programs with leadership support.
• Maintains relationships with referral sources, payers, customers, and the community.
• Provides leadership in strategic planning and identifies growth opportunities.
• Maintains knowledge of PASCO/SW markets and competitors.

Skills

Marketing strategy

Negotiation

Public relations

Leadership

Communication

Education

Bachelor's degree in Marketing, Business Administration, or related field

Job description

The Pennant Group, Inc. seeks a Marketing Leader to oversee the organization's marketing in Cortez, CO.

The role focuses on building positive relationships with customers and referral sources while negotiating service contracts with managed care organizations and other payers. Responsibilities include directing daily marketing operations, conducting market assessments, and developing comprehensive plans to meet budgeted volumes.