Commercial Sales Executive (B2B New Business Development)

Natura - Interior Plant Design; Houston (TX); Hybrid; USD 100,000 - 140,000; Full time

Benefits offered by this job

Health benefits

Dental benefits

Vision benefits

401(k) with company match

PTO and paid holidays

Mileage reimbursement

Company-provided technology

Job summary

Natura is seeking a driven Commercial Sales Executive (B2B New Business Development) to generate and close new commercial accounts across Texas. You will own your pipeline, conduct discovery with decision-makers, and present tailored biophilic design proposals for interior and exterior plant programs.

Ideal candidates have 2+ years of true B2B development, a proven closing record, and a high outbound activity approach.

Qualifications

• B2B new business development experience required.
• Track record of closing new accounts, not just inbound leads.
• Comfortable with high outbound activity and cold outreach.
• Strong discovery, objection handling, and closing ability.

Responsibilities

• Generate new business through proactive outreach and networking.
• Build and manage your own pipeline from contact to close.
• Conduct discovery conversations with commercial decision-makers.
• Develop and present tailored proposals for biophilic design solutions.
• Negotiate and close new contracts.
• Maintain CRM records and pipeline visibility in Hubspot.
• Meet or exceed sales activity and revenue targets.

Skills

B2B sales

pipeline management

outbound outreach

discovery skills

CRM discipline

closing deals

hunter mentality

Tools

Hubspot CRM

Job description

Commercial Sales Executive (B2B New Business Development)

Natura is a fast-growing interiorscape company transforming commercial spaces across Texas and Florida through interior and exterior plant design and seasonal installations. We help businesses create environments where people thrive, improving employee well‑being, client experience, and overall workplace performance.

We operate at the intersection of design and business impact. Our solutions are not decorative; they are strategic investments companies make to enhance their spaces and their people.

For sales professionals, Natura offers a high‑opportunity environment: a differentiated, in‑demand service, a growing market, and the ability to directly control your income through new business development.

Our Core Values

At Natura, everything we do is rooted in our Core Values, they define how we work, how we sell, and how we serve our clients. They are expected in every interaction and every deal.

People: Place others’ needs first and treat everyone with respect.

Ownership: Take responsibility, do it right, and speak up when needed.

Faith: Honor God in all things.

Learning: Stay curious, take initiative, and keep growing.

Quality: Deliver nothing less than the best.

About the Role

We are seeking a driven B2B Sales Executive focused on new business development. This is a true hunter role where you will be responsible for generating your own pipeline, developing opportunities, and closing new commercial accounts for Natura’s services.

Success in this role comes from consistent prospecting, strong discovery skills, and the ability to independently manage the full sales cycle.

What you will do:

• Generate new business through proactive outreach, networking, referrals, and prospecting
• Build and manage your own pipeline from initial contact to close
• Conduct discovery conversations with commercial decision‑makers
• Develop and present tailored proposals for biophilic design solutions for interior and exterior plant programs, moss walls, living walls, and seasonal décor
• Negotiate and close new contracts
• Maintain accurate CRM records in Hubspot and pipeline visibility
• Consistently meet or exceed sales activity and revenue targets

Why Natura

• Uncapped earning potential with $100,000+ OTE
• $50,000 base salary + commission
• Full ownership of your pipeline and territory
• A differentiated, design‑driven product that clients value
• A collaborative environment where strong performance is recognized and rewarded
• Direct connection between effort, execution, and income

What We’re Looking For (Non‑Negotiable)

• 2+ years of true B2B new business development experience
• Proven track record of consistently closing new accounts (not just managing inbound leads)
• Comfortable with high outbound activity (calls, emails, networking, in‑person outreach)
• Strong discovery, objection handling, and closing ability
• Self‑directed—does not need structure to stay active
• CRM discipline and pipeline accountability
• Comfortable hearing “no” daily and continuing to push forward
• Hunter mentality, motivated by winning new business, not maintaining accounts

This is not a role for:

• Inbound‑only closers
• People who rely on marketing‑generated leads
• Candidates looking for “warm leads provided”

Compensation

• Health, dental, and vision benefits
• 401(k) with company match
• PTO and paid holidays
• Mileage reimbursement + company‑provided technology

Location

Hybrid/field‑based role supporting commercial clients in your market

Interview Process

• Final 60‑minute panel interview and role play with our executive team

What Success Looks Like

• First 30 days: Ramp‑up completed and active prospecting underway
• First 90 days: Consistent pipeline development and early closed deals
• First 180 days: Stable pipeline, repeatable sales process, and consistent revenue contribution