Commerce Strategy Leader

Socket.dev; Chicago (IL); Hybrid; USD 140,000 - 190,000; Full time

Job summary

VML seeks a Director, Commerce Strategy to lead client work from insight to impact across omnichannel retail and commerce. You will translate complex data into compelling strategic narratives, align teams, and drive growth for top brands while advancing AI-enabled workflows.

You will mentor strategy talent, shape the strategic framework, and partner with Client Engagement, Creative, Strategy, and Media to deliver high-impact programs in a hybrid work setting.

Qualifications

• Bachelor’s degree in advertising, communications, marketing, or related field.
• 2–3+ years of formal people management experience.
• 7–10 years in omnichannel retail strategy or related field.
• Experience with channel and communications planning across physical and digital touchpoints.
• Strong retail IQ with US market understanding.
• Applied skills with MRI Simmons, Mintel, Infegy, and sales/panel data.
• Exceptional storytelling to translate strategy for senior audiences.

Responsibilities

• Set the strategic agenda for client portfolios and growth levers.
• Advise clients with a provocative, consultative perspective.
• Translate insights into compelling narratives and actionable jobs to be done.
• Direct synthesis of complex challenges into clear strategic frameworks.
• Lead research with MRI Simmons, Mintel, Infegy, and YPulse for trends.
• Develop omnichannel retail/engagement strategies across touchpoints.
• Identify case studies for industry awards to showcase impact.
• Review performance with analytics teams and translate findings into recommendations.
• Mentor and grow the strategy team and maintain project timelines.

Skills

Strategic thinking

People management

Client engagement

Storytelling

Omnichannel strategy

Education

Bachelor’s degree in advertising

Tools

MRI Simmons

Mintel

Infegy

YPulse

Job description

VML seeks a Director, Commerce Strategy to lead client work from insight to impact across omnichannel retail and commerce. You will translate complex data into compelling strategic narratives, align teams, and drive growth for top brands while advancing AI-enabled workflows.

You will mentor strategy talent, shape the strategic framework, and partner with Client Engagement, Creative, Strategy, and Media to deliver high-impact programs in a hybrid work setting.