Commerce Media Leader - Retail Experience

Arc Worldwide; Minneapolis (MN); On-site; USD 129,000 - 186,000; Full time

Benefits offered by this job

Paid Family Care

Adoption assistance

Fertility support

Pet adoption support

Mental health & wellness benefits

Flexible working arrangements

Paid time off

401k

Job summary

Arc Worldwide, part of Publicis Groupe, seeks a senior Commerce Media Leader in the U.S. to drive retail media strategy and cross-functional collaboration with Arc CX, Business Leadership and agency partners. You will forecast budgets, craft holistic media plans for CPG and retail clients, and mentor teams.

You will stay current with retail media platforms, publish POVs, and deliver insights that improve share, ROI and brand impact across omnichannel channels.

Qualifications

• Experience in retail strategy, tactical planning and partner management in an agency, retailer’s media organization or CPG setting.
• Knowledge of shopper marketing (digital & traditional).
• Understanding of first-, second-, and third-party data and how to apply it to commerce strategies.
• Bachelor’s degree in advertising, marketing, or related media field preferred.
• Strategic thinking for commerce media strategy and day-to-day management.

Responsibilities

• Lead media strategies & budget forecasting and tacticals.
• Develop strategies that integrate national media and commerce media.
• Derive insights-backed plans for commerce media campaigns across retail channels.
• Collaborate with client’s media agency to align strategies, tacticals and reporting.
• Provide day-to-day leadership and mentoring to teams.

Skills

Retail strategy

Partner management

Shopper marketing

Data analytics

Stakeholder leadership

Leadership

Education

Bachelor’s degree in advertising, marketing, or related media field

Job description

Arc Worldwide, part of Publicis Groupe, seeks a senior Commerce Media Leader in the U.S. to drive retail media strategy and cross-functional collaboration with Arc CX, Business Leadership and agency partners. You will forecast budgets, craft holistic media plans for CPG and retail clients, and mentor teams.

You will stay current with retail media platforms, publish POVs, and deliver insights that improve share, ROI and brand impact across omnichannel channels.