Director of Irresistible Commerce Experience

Publicis Groupe Holdings B.V; Minneapolis (MN); On-site; USD 129,000 - 186,000; Full time

Benefits offered by this job

Paid Family Care

Flexible working arrangements

Adoption, Surrogacy and Fertility aid

Tuition Assistance

Volunteer days

Job summary

Arc, the lead shopper and retail agency within Publicis Groupe, Minneapolis, seeks a seasoned Commerce Media Leader to craft insight-backed media strategies across retail channels. You will guide budget forecasting, partner management, and cross-functional collaboration with Arc’s CX, business leadership, and analytics teams.

The role emphasizes executive communication, mentorship of teams, and publishing POVs on retail media opportunities while aligning with Publicis Groupe agencies to drive

Qualifications

• Experience in retail strategy and partner management within agencies, retailers, or CPGs.
• 10+ years preferred, but not required; willingness to self-learn if needed.
• Knowledge of shopper marketing and data sources (1st/2nd/3rd party) integration.

Responsibilities

• Lead development of insight-backed media strategies and tactical plans for consumer packaged goods (CPG) and retail-focused clients.
• Build client yearly budget breakout/forecast by category and brand; lead annual planning and insights.
• RFP and manage all 3rd party vendors (manage service buys).
• Collaborate with media agencies to integrate national media and commerce media for key moments.
• Coach, mentor and lead Arc CX team and cross-functional partners.
• Develop POVs on retail media opportunities and emerging platforms; share learnings with clients.

Skills

Retail media strategy

Budget forecasting

RFP management

Executive stakeholder communication

Cross-functional leadership

Data-driven insights

Education

Bachelor’s degree in advertising, marketing, or related media field

Job description

Arc, the lead shopper and retail agency within Publicis Groupe, Minneapolis, seeks a seasoned Commerce Media Leader to craft insight-backed media strategies across retail channels. You will guide budget forecasting, partner management, and cross-functional collaboration with Arc’s CX, business leadership, and analytics teams.

The role emphasizes executive communication, mentorship of teams, and publishing POVs on retail media opportunities while aligning with Publicis Groupe agencies to drive