Coffee Insights Strategy Leader

Keurig Dr Pepper; Burlington (AL); Hybrid; USD 156,000 - 195,000; Full time

Benefits offered by this job

Medical, Dental, Vision

401k with company match

Tuition Reimbursement

Mileage Reimbursement

Annual bonus

Job summary

Keurig Dr Pepper in Burlington, MA seeks a Director of Consumer Insights to lead the consumer insights agenda for the coffee portfolio across US and Canada. This role reports to the Senior Director, Insights and operates in a hybrid model (3 days in office, 2 remote).

The candidate will translate consumer understanding into compelling strategies shaping brand, communications, and innovation, influencing senior leadership decisions.

Qualifications

• Bachelor's degree required in marketing, business, psychology, sociology, statistics, anthropology. Masters Degree preferred.
• 8–15 years of experience in consumer insights, market research, brand strategy, shopper insights, or a related discipline.
• Experience in CPG, food & beverage, coffee, retail preferred.
• Demonstrated expertise across qualitative and quantitative research methodologies, with strong analytical and statistical skills
• Demonstrated experience applying advanced analytical approaches such as driver analysis, predictive analytics, correlation and statistical techniques
• Ability to interpret complex datasets, assess research rigor, and translate analysis into actionable business insights
• Strong understanding of brand strategy, consumer behavior, segmentation, innovation, and marketing effectiveness.
• Proven ability to translate research and data into strategic recommendations that influence business and marketing decisions.
• Strong executive presence, communication, and storytelling skills.
• Demonstrated experience in managing research budgets
• Experience in leading external agencies, research partners, and vendors, including partner selection, briefing, performance management, and delivery
• Comfortable synthesizing multiple sources of information and translating complexity into clear, actionable insights.
• Highly proficient in Excel, Word and Power Point

Responsibilities

• Lead consumer insights strategy for US and Canada coffee portfolio.
• Translate attitudes and behaviors into clear, compelling brand recommendations.
• Partner with Marketing analytics to define target audiences based on insights.
• Lead qualitative and quantitative research from opportunity identification through commercialization.
• Mentor insights team and manage relationships with agencies and partners.
• Stay connected to evolving consumer trends and culture.
• Present insights to senior leaders and cross-functional teams.

Skills

Qualitative and quantitative research

Analytical thinking

Executive presence

Storytelling / insight synthesis

Presentation skills

Budget management

Cross-functional collaboration

Education

Bachelor's degree

Master's degree preferred

Tools

Excel

PowerPoint

Word

Job description

Keurig Dr Pepper in Burlington, MA seeks a Director of Consumer Insights to lead the consumer insights agenda for the coffee portfolio across US and Canada. This role reports to the Senior Director, Insights and operates in a hybrid model (3 days in office, 2 remote).

The candidate will translate consumer understanding into compelling strategies shaping brand, communications, and innovation, influencing senior leadership decisions.