Clinical Liaison

Colonial Group; Waterloo (IA); On-site; USD 60,000 - 90,000; Full time

Benefits offered by this job

Unlimited vacation time

Medical, dental, vision coverage

Retirement savings plan

Life and AD&D insurance

Short-Term and Long-Term Disability

Job summary

Care Initiatives seeks a Clinical Liaison to bridge healthcare and business development across Cedar Falls/Waterloo territory. You will work with hospital partners, case managers, physicians, and families to ensure smooth transitions of care and drive referrals through trust and outcomes.

The role requires active RN/LPN/RT license and 2–3 years in healthcare marketing or sales, with a focus on skilled nursing.

Qualifications

• Active RN, LPN, or RT license is required.
• 2–3 years of proven success in healthcare marketing and/or sales.
• Experience in skilled nursing or long-term care is preferred.
• Understanding of the continuum of care and admissions process is highly preferred.
• Excellent organizational, time management, and communication skills.

Responsibilities

• Designs and implements a marketing plan aimed at professional referral partners in long-term care.
• Leads efforts to broaden community engagement.
• Completes marketing calls and documents referrals in the clinical record.
• Develops and evaluates initiatives to promote Care Initiatives' programs and services in compliance with laws.

Skills

Consultative sales

Relationship building

Communication skills

Organizational skills

Time management

Healthcare marketing

Education

Active RN, LPN, or RT license

Tools

CRM systems

Job description

Are you a clinician who thrives on building relationships and influencing patient outcomes beyond the bedside? Our skilled nursing organization is seeking a Clinical Liaison who brings both clinical expertise, such as an LPN, RN, or Respiratory Therapist, and a passion for consultative sales. With over forty (40) skilled nursing communities, eight (8) hospice offices (and growing!), plus our own internal staffing agency, we are committed to providing exceptional care and support at every stage of the healthcare journey.

This unique role bridges healthcare and business development, working closely with hospital partners, case managers, physicians, and families to ensure seamless transitions of care. If you understand patient acuity, can confidently speak the language of clinical decision-makers, and are motivated by driving referrals through trust and results, this role offers the opportunity to make a meaningful impact every day. As a Clinical Liaison on our team, you will have the opportunity to apply your skills and demonstrate your compassion, positively influencing the lives of our residents and team members. You must have an active RN, LPN, or RT license in order to be considered for this position. This role will be covering our Cedar Falls/Waterloo territory and qualified candidates must live in that area.

What you'd do as a Clinical Liaison at Care Initiatives:

• Designs and implements a marketing plan primarily designed to meet the needs of professional referral partners in long-term care.
• Leads efforts in establishing broader community engagement.
• Completes marketing calls; maintains record keeping system on marketing activities, including documenting referrals in the clinical record.
• Develops implements and evaluates initiatives designed to promote awareness and understanding of Care Initiatives' programs and services in accordance with applicable federal and state laws.

What it takes to become a Clinical Liaison with Care Initiatives:

• 2-3 years of proven success in healthcare marketing and/or sales.
• Experience working in skilled nursing or long-term care..
• Active RN, LPN, or RT license, required.
• An understanding of the continuumof care and the admissions process, highly preferred.
• Excellent organizational, time management, and communication skills.

Why join Care Initiatives? We offer excellent benefits to our team members!

• Unlimited vacation time.
• Robust benefit options including medical, dental, vision, retirement savings, Basic Life and AD&D, Voluntary Life AD&D, Short-Term and Long-Term Disability.
• On-demand pay... and more!

Committed to attracting and retaining a diverse staff, Care Initiatives will honor your experiences, perspectives, and unique identity. Together, our community strives to create and maintain working and learning environments that are inclusive, equitable, and welcoming.

Care Initiatives is an Affir… and Equal Opportunity Employer. Care Initiatives complies with applicable federal civil rights laws and does not discriminate based on race, color, religion, national origin, age, disability, sex, sexual orientation, gender identity, gender expression, marital status, parental status, genetic information, protected veteran status, or any other characteristic protected by law.