Chief Insights & Analytics Architect

NCM; New York (NY); On-site; USD 165,000 - 180,000; Full time

Benefits offered by this job

Medical insurance

Vision insurance

FSA

HSA

401(k) Retirement Plan

Disability Insurance

Paid Holidays

Paid Leave

Job summary

National CineMedia is seeking a VP, Strategic Insights & Analytics to drive cross-platform measurement strategies and data-driven narratives that connect Sales, Marketing, and Research. You will shape measurement solutions, manage third-party partners, and translate results into client-ready storytelling to support revenue growth.

The role requires 10+ years in media/analytics, leadership experience, and strong vendor management.

Qualifications

• Deep expertise in advertising measurement and attribution including brand lift, foot traffic, sales lift, and cross-platform reach.
• Ability to translate complex data into clear, compelling business narratives that drive revenue and influence senior stakeholders.
• Strong understanding of media ecosystem across linear, digital, and emerging currencies.
• Demonstrated experience leading cross-functional initiatives across Sales, Marketing, Product, and external partners.
• Executive presence with strong communication and presentation skills, including interfacing with C-level clients.

Responsibilities

• Partner with Sales and Clients to develop measurement strategies aligned with client KPIs.
• Design and recommend measurement approaches including foot traffic, sales lift, brand lift, attribution, and incremental reach.
• Manage vendor relationships to ensure proper setup, execution, and delivery of studies.
• Support revenue growth by packaging measurement solutions as Added Value.
• Interpret campaign data and translate findings into actionable insights.
• Support NCMx by integrating data, measurement, and storytelling into a cohesive narrative.
• Ensure operational feasibility and streamline internal processes for measurement projects.

Skills

Ad measurement

Data storytelling

Media ecosystem

Cross-functional leadership

Executive presence

Revenue-focused

Team leadership

Vendor management

Excel/PowerPoint

Tools

Excel

PowerPoint

Data visualization

VideoAmp

iSpot

Job description

National CineMedia is seeking a VP, Strategic Insights & Analytics to drive cross-platform measurement strategies and data-driven narratives that connect Sales, Marketing, and Research. You will shape measurement solutions, manage third-party partners, and translate results into client-ready storytelling to support revenue growth.

The role requires 10+ years in media/analytics, leadership experience, and strong vendor management.