Chief Demand Gen & AI Growth Leader

RSA Security USA LLC; Burlington (MA); On-site; USD 180,000 - 280,000; Full time

Benefits offered by this job

401(k)

Health insurance

Bonuses

Job summary

RSA Security USA LLC is hiring a Vice President of Demand Generation to own the global marketing-sourced pipeline and drive revenue. You will design and execute the digital demand model, lead the regional lead development team, and manage the marketing technology stack end to end.

The role demands 15+ years in enterprise B2B SaaS or cybersecurity marketing, a data-driven approach, and strong executive storytelling.

Qualifications

• 15+ years in enterprise B2B SaaS or cybersecurity marketing.
• Strong leadership of demand-generation teams and pipeline accountability.
• Proven track record with AI-native demand strategies and ABM.

Responsibilities

• Own the global demand-generation strategy and pipeline targets.
• Lead the regional lead development team and align with Sales.
• Own the marketing technology stack and attribution reporting.
• Design buying-committee engagement and multi-touch campaigns.
• Manage budget and demonstrate ROI to executives.

Skills

Global demand generation

Enterprise B2B SaaS marketing

Cybersecurity marketing

AI-driven campaigns

ABM / named accounts

Data-driven storytelling

Tools

HubSpot

6sense

AI tooling

Job description

RSA Security USA LLC is hiring a Vice President of Demand Generation to own the global marketing-sourced pipeline and drive revenue. You will design and execute the digital demand model, lead the regional lead development team, and manage the marketing technology stack end to end.

The role demands 15+ years in enterprise B2B SaaS or cybersecurity marketing, a data-driven approach, and strong executive storytelling.