Chief Customer Growth & Advocacy

Siemens AG; Boston (MA); On-site; USD 180,000 - 320,000; Full time

Benefits offered by this job

Restaurant d'entreprise

Job summary

Siemens Digital Industries Software seeks a Vice President of Customer Marketing to lead a specialized growth team and drive how Intelligence Center X engages, grows, and learns from customers across the lifecycle.

The role partners with Product, Product Marketing, Solutions Marketing, Brand, Field and Sales to turn customer voice into strategic assets and to build scalable programs that deepen engagement and impact.

Qualifications

• 12–15+ years of experience in B2B SaaS or enterprise technology marketing.
• Proven success building customer advocacy, customer story, or reference programs.
• Strong experience leading lifecycle marketing and customer engagement programs.
• Experience building or scaling customer communities, including digital and in-person formats.
• Strong command of customer listening, NPS, engagement, and related metrics.
• Demonstrated ability to work cross-functionally with Product, Sales, Brand, Field, and Product Marketing.

Responsibilities

• Own the customer advocacy strategy, including customer stories, references, testimonials, and proof-point development.
• Build a scalable customer story engine that supports brand, demand generation, field marketing, analyst relations, and sales.
• Partner with Product Marketing and Solutions Marketing to translate proof into narratives.
• Develop programs to identify, nurture, and activate advocates across strategic accounts, regions, and industries.
• Lead the vision and execution for customer community across digital and in-person formats.
• Create community programs that strengthen belonging, customer connection, product enablement and engagement.
• Partner with Field, Events, and client-facing teams to design high-value experiences for customers.

Job description

Siemens Digital Industries Software seeks a Vice President of Customer Marketing to lead a specialized growth team and drive how Intelligence Center X engages, grows, and learns from customers across the lifecycle.

The role partners with Product, Product Marketing, Solutions Marketing, Brand, Field and Sales to turn customer voice into strategic assets and to build scalable programs that deepen engagement and impact.