VP, Customer Growth & Advocacy

Socket.dev; Boston (MA); On-site; USD 180,000 - 300,000; Full time

Job summary

Socket.dev is seeking a Vice President of Customer Marketing to lead and shape the strategy, team, and operating model for how we engage with customers across the lifecycle. You will own customer advocacy, community programs, lifecycle marketing, and customer insights to drive retention, expansion, and market credibility.

You will partner with Product, Sales, Brand, and Field to turn customer voice into strategic assets and to design scalable programs that deepen engagement and accelerate value

Qualifications

• 12–15+ years of experience in B2B SaaS or enterprise technology marketing.
• Proven success building customer advocacy, customer stories, or reference programs that support retention and revenue goals.
• Strong experience leading lifecycle marketing and customer engagement programs across onboarding, adoption, expansion, and renewal stages.
• Experience building or scaling customer communities, including digital community programs and in-person engagement models.
• Strong command of customer listening and measurement approaches, including NPS, sentiment, engagement, and related performance indicators.
• Demonstrated ability to work cross-functionally with Product, Sales, Brand, Field, and Product Marketing.
• Experience leading teams, setting strategy, and operating effectively in a complex, matrixed enterprise environment.
• Exceptional storytelling, executive communication, and program leadership skills

Responsibilities

• Own the customer advocacy strategy, including customer stories, references, testimonials, speakers, advisory relationships, and proof-point development.
• Build a scalable customer story engine that supports brand, demand generation, field marketing, analyst relations, and sales.
• Partner with Product Marketing and Solutions Marketing to ensure customer proof is translated into compelling platform, industry, and use-case narratives.
• Develop programs that identify, nurture, and activate advocates across strategic accounts, regions, and industries.
• Lead the vision and execution for customer community across digital and in-person formats, including online communities, executive programs, user groups, events, and peer engagement experiences.
• Create community programs that strengthen belonging, customer connection, product enablement and engagement, and thought leadership.
• Partner with Field, Events, and client-facing teams to design high-value experiences that bring customers together around shared challenges, best practices, and innovation.
• Establish goals and programs for community growth, participation, engagement quality, and business impact.
• Own lifecycle marketing strategy across onboarding, adoption, expansion, renewal support, and customer education.
• Build targeted customer journeys, programs, and content that help customers realize value faster and increase long-term product adoption and loyalty.
• Partner with Product and Revenue teams to align lifecycle motions with customer milestones, usage patterns, and commercial opportunities.
• Ensure lifecycle programs are coordinated with community, advocacy, and education efforts so customers experience a cohesive journey rather than disconnected touchpoints.
• Measurement and Customer Insight: Own the marketing-led customer listening and insight framework, including NPS, engagement signals, and related measures of customer health and perception.
• Build dashboards, operating rhythms, and reporting that connect customer marketing efforts to retention, expansion, advocacy, and brand outcomes.
• Use customer insight to influence lifecycle priorities, community investments, content strategy, and executive decision-making.
• Leadership and Team Management: Build, lead, and develop a high-performing Customer Marketing organization spanning advocacy, community, lifecycle marketing, and customer insights.
• Define clear roles, priorities, and operating rhythms across the function, ensuring strong collaboration with Customer Success, Product, and the broader Marketing organization.
• Establish scalable processes, governance, and success metrics that enable customer marketing to operate as a strategic growth function.

Skills

Leadership experience

Customer marketing

Lifecycle marketing

Advocacy programs

Storytelling

Cross-functional collaboration

Job description

Socket.dev is seeking a Vice President of Customer Marketing to lead and shape the strategy, team, and operating model for how we engage with customers across the lifecycle. You will own customer advocacy, community programs, lifecycle marketing, and customer insights to drive retention, expansion, and market credibility.

You will partner with Product, Sales, Brand, and Field to turn customer voice into strategic assets and to design scalable programs that deepen engagement and accelerate value