Chief CRM Architect & Growth Leader

American Association of Advertising Agencies, Inc; New York (NY); On-site; USD 140,000 - 190,000; Full time

Job summary

American Association of Advertising Agencies, Inc. seeks a Head of CRM to unify and optimize CRM across the organization, driving audience lifecycle, engagement, and revenue growth.

You will own enterprise CRM strategy, lead management practices, and cross-functional partnerships with Data, Content, and Growth teams. The role focuses on turning insights into actionable engagement, ensuring seamless journeys from prospect to member, and partnering with the VP, Data, Platforms & Digital Solutions

Qualifications

• Extensive experience designing and implementing enterprise CRM architectures.
• Strong leadership and cross-functional collaboration across content, growth and data teams.
• Proven ability to translate insights into actionable engagement strategies.

Responsibilities

• Lead the building, design and execution of a unified CRM strategy, consolidating fragmented efforts into a cohesive, scalable model.
• Own the end-to-end audience lifecycle strategy, including acquisition, engagement, conversion, retention, and re-engagement.
• Develop data-driven customer journeys and segmentation strategies across prospects, members and partners.
• Define CRM KPIs and reporting, enable dashboards and analytics with current systems.
• Oversee CRM processes, lead tracking, and collaboration with Growth, Content and Events teams.

Job description

American Association of Advertising Agencies, Inc. seeks a Head of CRM to unify and optimize CRM across the organization, driving audience lifecycle, engagement, and revenue growth.

You will own enterprise CRM strategy, lead management practices, and cross-functional partnerships with Data, Content, and Growth teams. The role focuses on turning insights into actionable engagement, ensuring seamless journeys from prospect to member, and partnering with the VP, Data, Platforms & Digital Solutions