CRM Growth Lead, Americas — Email, Push & In‑App

Incline; Philadelphia (Philadelphia County); Remote; USD 60,000 - 80,000; Full time

Job summary

A leading gaming marketing agency is seeking a CRM professional to develop and implement effective strategies aimed at enhancing customer loyalty and revenue growth. Responsibilities include managing campaigns, analyzing performance, and collaborating with stakeholders. Ideal candidates possess strong project management and analytical skills, along with familiarity with major CRM tools. Enjoying a fun team environment while working independently is essential for this role.

Qualifications

• Hands-on experience with major CRM systems and ESPs.
• Familiarity with online gaming and sports is preferred.
• Strong analytical skills to assess assumptions using data.

Responsibilities

• Manage execution of email, push, and in-app messaging campaigns.
• Create and manage personalized modules and campaign automations.
• Analyze campaign performance to provide actionable recommendations.

Skills

Project management

Analytical skills

Creative problem-solving

CRM systems familiarity

Tools

Optimove

Braze

Bloomreach

Job description

A leading gaming marketing agency is seeking a CRM professional to develop and implement effective strategies aimed at enhancing customer loyalty and revenue growth. Responsibilities include managing campaigns, analyzing performance, and collaborating with stakeholders. Ideal candidates possess strong project management and analytical skills, along with familiarity with major CRM tools. Enjoying a fun team environment while working independently is essential for this role.