VP of CRM & Audience Lifecycle

4As; New York (NY); On-site; USD 180,000 - 240,000; Full time

Benefits offered by this job

Summer Fridays

Week off between Christmas & New Year

Enviable work/life integration

Volunteer Days

Job summary

The 4As seeks a Head of CRM to lead a unified CRM strategy across the organization, driving audience lifecycle, engagement, and revenue growth. You will own end-to-end lead management, segmentation, and KPI reporting, partnering with data, content, and events teams to enable scalable CRM workflows.

Ideal candidates bring 10+ years in CRM or marketing operations with leadership experience, a data-driven mindset, and a proven ability to influence senior stakeholders in a fast-paced

Qualifications

• 10+ years of experience in CRM, marketing operations, or customer lifecycle management, with at least 5 years in a leadership role.
• Proven experience owning revenue, pipeline, or growth metrics through CRM strategies.
• Experience operating in highly cross-functional environments, integrating CRM across multiple teams.
• Strong experience designing customer journey frameworks.
• Deep expertise in lead generation, lead scoring and conversion optimization.
• Experience using CRM data, dashboards, and analytics to identify audience opportunities, evaluate lifecycle performance, and translate insights into actionable engagement and growth strategies.
• Hands-on experience with CRM platforms and marketing automation tools.
• Innovative mindset with a focus on continuous improvement and scalability.
• Ability to translate business goals into CRM strategies that drive measurable outcomes.
• Strong executive presence with the ability to influence senior stakeholders and drive organizational alignment

Responsibilities

• Lead the building, design and execution of a unified CRM strategy, consolidating fragmented efforts into a cohesive, scalable model aligned with business priorities.
• Own the end-to-end audience lifecycle strategy, including acquisition, engagement, conversion, retention, and re-engagement across all audience types.
• Oversee end-to-end lead and pipeline management, including generation, scoring, qualification, nurturing, and conversion.
• Build and refine data-driven customer journeys across the full lifecycle, ensuring seamless transitions between touchpoints.
• Define and implement advanced segmentation and personalization strategies.
• Establish and manage CRM processes, including lead tracking, QSLs, response timelines, and conversion modeling; define KPIs and dashboards.
• Ensure CRM journeys are integrated with content, events, and product/program engagement.
• Own CRM performance metrics: engagement, conversion, pipeline contribution, retention, lifetime value.
• Collaborate with VP of Data, Platforms & Digital Solutions and Growth/Content teams to enable systems and analytics.
• Define business SLAs, workflows, decision rules, and best practices to standardize CRM operations; pursue automation opportunities.
• Oversee outsourced vendors supporting CRM execution and ensure KPI delivery.
• Partner with Brand and Content teams to ensure messaging consistency across CRM communications.
• Develop and drive execution models leveraging external partners and build related business cases.

Skills

CRM strategy

Marketing ops

Audience lifecycle

Lead management

Campaign analytics

Executive presence

Cross-functional

Data-driven

Marketing automation

Stakeholder influence

Job description

The 4As seeks a Head of CRM to lead a unified CRM strategy across the organization, driving audience lifecycle, engagement, and revenue growth. You will own end-to-end lead management, segmentation, and KPI reporting, partnering with data, content, and events teams to enable scalable CRM workflows.

Ideal candidates bring 10+ years in CRM or marketing operations with leadership experience, a data-driven mindset, and a proven ability to influence senior stakeholders in a fast-paced