Chief Brand, Content & Digital Experience Leader

GOEBEL FIXTURE COMPANY; New York (NY); Hybrid; USD 270,000 - 330,000; Full time

Job summary

4As seeks an EVP, CDB to unite brand, content, digital and CRM into a connected customer experience that elevates member value and market relevance. The role leads Brand, CX, Content and CRM, sets vision, priorities and investment strategy, and partners with the CEO and ELT to translate strategy into execution across the organization.

The EVP will ensure a differentiated brand ambition and voice, evolve content ecosystems, and drive growth, engagement and long-term brand strength through

Qualifications

• 20+ years of progressive leadership experience across brand, marketing, content, digital, CRM, audience strategy.
• Experience advising CEOs and senior executive teams.
• Strong understanding of AI, data-driven personalization, and enterprise brand strategy.

Responsibilities

• Set strategic vision and multi-year direction for the Brand/ CX/ Content/ CRM BU.
• Lead senior leaders and establish clear accountability and alignment.
• Guide brand positioning and CX strategy across the enterprise.
• Align investments, priorities and partnerships with enterprise objectives.
• Provide executive advisory to the CEO and ELT on brand, audience and digital priorities.

Job description

4As seeks an EVP, CDB to unite brand, content, digital and CRM into a connected customer experience that elevates member value and market relevance. The role leads Brand, CX, Content and CRM, sets vision, priorities and investment strategy, and partners with the CEO and ELT to translate strategy into execution across the organization.

The EVP will ensure a differentiated brand ambition and voice, evolve content ecosystems, and drive growth, engagement and long-term brand strength through