Strategic CMO & Brand Architect for Growth & Digital

TruStone Financial Credit Union; Burnsville (MN); On-site; USD 250,000 - 300,000; Full time

Benefits offered by this job

Health insurance

Dental & vision insurance

22+ days PTO

10+ holidays

Volunteer time

401(k) with company match

Profit sharing

Disability insurance

Life insurance

Employee discounts

Job summary

TruStone Financial Credit Union, Burnsville, seeks an EVP/Chief Marketing Officer to lead Marketing, Brand, Public Relations, Insights & Analytics, and Digital Experience. You will craft an integrated marketing and digital strategy to elevate the brand, enhance member experience, and drive growth across channels.

The EVP/CMO partners with the President/CEO and Board, translating strategy into initiatives that deepen member relationships while ensuring regulatory compliance and a culture of

Qualifications

• Bachelor's degree in Marketing or related field required.
• 10+ years of marketing leadership experience.
• Demonstrated innovation and creativity in marketing initiatives.
• Thorough knowledge of laws and regulations governing assigned areas.
• Excellent verbal and written communication and public relations skills.
• Ability to analyze member demographics and profiles.
• Ability to lead teams and committees and collaborate in teams.
• Ability to define problems and apply remedies.
• Ability to interpret Credit Union policies and procedures and handle diverse information.
• Proficiency with Microsoft Office, Internet, and Email.

Responsibilities

• Provide strategic leadership for Marketing, Brand, Public Relations, Insights & Analytics, and Digital Experience.
• Develop an integrated marketing and digital strategy to strengthen the brand and member experience.
• Drive acquisition, engagement, loyalty, and sustainable growth.
• Serve as strategic advisor to President/CEO, Executive Management Team, and Board of Directors.
• Translate organizational strategy into impactful initiatives that advance TruStone's mission.

Skills

Leadership

Strategic thinking

Communication

Confidentiality

Regulatory awareness

Education

Bachelor's degree in Marketing or related field

Job description

TruStone Financial Credit Union, Burnsville, seeks an EVP/Chief Marketing Officer to lead Marketing, Brand, Public Relations, Insights & Analytics, and Digital Experience. You will craft an integrated marketing and digital strategy to elevate the brand, enhance member experience, and drive growth across channels.

The EVP/CMO partners with the President/CEO and Board, translating strategy into initiatives that deepen member relationships while ensuring regulatory compliance and a culture of