Sr. Director, Content, Culture And Media

brobstongroup.com - Jobboard; New York (NY); On-site; USD 150,000 - 200,000; Full time

Job summary

The Sr. Director, Content, Culture And Media at brobstongroup.com leads a hybrid team focused on consumer experience and marketing strategies based in New York.

This role involves integrating content with consumer data and paid media across the portfolio, establishing an always-on newsroom, and driving measurable revenue through data activation. Ideal candidates will bring extensive experience in digital marketing and a background within luxury consumer goods or equivalent fields.

Qualifications

• 15+ years of experience in digital marketing and consumer data.
• Experience running a content team and integrating multi-team capabilities.
• Proven ability to connect content and paid media to commercial outcomes.

Responsibilities

• Establish and lead the CXC Center of Excellence.
• Operate a social-first Newsroom with brief-to-live cycles.
• Own portfolio paid media strategy and brand lift studies.

Skills

Digital marketing

Social content

Paid media

Consumer data

CRM

Tools

Analytics platforms

Marketing automation tools

Job description

Summary

The Sr. Director, Content, Culture And Media leads a U.S. Consumer Experience & Culture Center of Excellence that unifies content, consumer data, commerce, and paid media across the portfolio. This role builds the operating model, runs an always-on social-first Newsroom, and connects organic content to paid amplification and DTC activation. The position is hybrid based in New York and reports to the SVP, Strategy & Marketing.

Responsibilities

• Establish and lead the CXC CoE structured into Content & Culture, Consumer Data & Commerce, and Media & Amplification units.
• Operate a social-first Newsroom with fast brief-to-live cycles and integrated creator strategy and earned media protocols.
• Own portfolio paid media strategy, marketing mix modeling, brand lift studies, agency relationships, and real-time amplification of top-performing organic content.
• Lead CRM, DTC owned digital, and B2C e-commerce strategy to activate first-party data and drive measurable revenue and conversion.
• Design and implement enterprise measurement architecture, dashboards, and reporting cadences across strategic, tactical, and operational KPIs.
• Partner with Brand Directors to integrate CoE capabilities into annual planning and build digital and data literacy across the organization.

Requirements

• 15+ years of progressive experience across digital marketing, social content, paid media, and consumer data disciplines.
• Proven experience building or running an always-on content team, social studio, or newsroom and integrating multi-team capabilities into a CoE.
• Demonstrated ability to connect content, creator strategy, paid media, CRM, and DTC into commercial outcomes.
• Experience managing significant media budgets and working with MMM, brand lift methodology, and programmatic ecosystems.
• Fluency with social platforms, CRM platforms and marketing automation, DTC site management, analytics, and attribution modeling.
• Background in luxury consumer goods, spirits, or CPG preferred, with strong leadership, stakeholder influence, and organizational capability building skills.