Channel Marketing Manager - Amazon & Retail

WCL Group; Bellevue (WA); On-site; USD 70,000 - 100,000; Full time

Job summary

Fortune Global 500 Consumer Electronics & Technology Company in Bellevue, WA seeks a Channel Marketing Manager to lead Amazon and retail channel marketing. You will create GTM plans, manage campaigns, and drive online customer experiences across TV, audio, and monitors.

Requirements include a bachelor’s in Marketing/Communications and 6+ years in creative marketing with strong digital skills, PPC, and Display Ads. Proficiency in Adobe Creative Suite and MS Office is expected.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field.
• 6+ years of experience in creative marketing or similar role.
• Strong social and digital expertise incl. PPC and Display Ads.
• Proficiency in Microsoft Office (Word, Excel, PowerPoint, Outlook).
• Excellent written and oral communication; ability to work solo or in teams.

Responsibilities

• Formulate and manage channel marketing plans and GTM strategies for Amazon and retail partners.
• Execute marketing tactics across product lifecycle while maintaining brand consistency.
• Own end-to-end online customer journey and asset creation (digital content, social campaigns, promos).
• Manage marketing spend and KPI tracking for retail partners; assess campaign effectiveness.

Skills

Channel marketing

Digital marketing

PPC

Display ads

Microsoft Office

Communication

Teamwork

Education

Bachelor's degree in Marketing/Communications

Tools

Adobe Creative Suite

SEO/SEM tools

Job description

CLIENT HIGHLIGHT The client you will be working for is a Top 20 Fortune Global 500 Consumer Electronics and Technology Company. This opportunity will give you experience in the technology sector in the United States with a company that is a globally recognized leader in smartphones, televisions, home appliances, and semiconductor innovation — and one of the most well‑known brands in the world. LOCATION Bellevue, WA 98004 COMPENSATION $61.50/hr SCHEDULE On-site Monday-Friday // 40 hrs/wk CONTRACT TERM 6 month contract with high likelihood of extension/conversion to full time employee

POSITION OVERVIEW – Channel Marketing Manager- Amazon & Retail-

• Formulate and manage channel marketing plans and programs, including formulate Go-To-Market strategies for Amazon across all of client's Visual Display product categories: TV, Audio and Monitors.
• Execute marketing tactics flawlessly during all product lifecycle elements while ensuring brand consistency.
• Responsible for the end-to-end online customer experience journey.
• Manage the creation of marketing assets, including digital content, social media campaigns, and promotional materials, ensuring timely delivery and adherence to quality standards
• Manage marketing strategy and spend for retail partners, evaluating campaign effectiveness while driving attainment of various marketing KPIs.
• Work with various internal teams to conduct data collections, research and insight creation to identify unique selling points for each retailer.
• Monitor campaign performance and provide actionable recommendations for optimization.
• Coordinate with external agency to ensure high-quality deliverables within budget and timeline constraints.
• Collaborate with the finance and procurement teams to prepare and submit project proposals through the internal bid management system, ensuring all documentation is accurate and aligned with budgetary and operational requirements.
• Work effectively in a team environment, at times with a limited amount of direction.
• Other duties as assigned.

REQUIRED SKILLS

• Bachelor's degree in Marketing, Communications, or a related field.
• A minimum of 6 years of experience in creative marketing or a similar role.
• Strong Social and Digital expertise – including mastery and optimization of tactics like PPC, Display Ads
• Excellent Microsoft office skills, including Word, Excel, PowerPoint, Outlook
• Strong communication, both written (PPT presentations) and oral skills
• The ability to work both alone or in a team environment to achieve personal and team project goals, including the completion of assignments within and exceeding established time frames.

PREFERRED QUALIFICATIONS

• Experience in the consumer electronics and Amazon Ads.
• Knowledge of SEO/SEM and social media advertising strategies.
• Proficiency in Adobe Creative Suite and other design software.
• Strong analytical skills with the ability to interpret data and drive decision-making.
• Experience managing cross-functional teams or external vendors.
• Excellent communication and presentation skills.