Digital Marketing Manager, Home Appliances

WCL Group; Plano (TX); Sur place; USD 68 000 - 96 000; Plein temps

Résumé du poste

WCL Group is seeking a Digital Marketing Manager, Home Appliances, based in Plano, TX. On-site, 40 hours/week, 6-month contract with strong extension potential.

You will lead end-to-end creative development, own consumer experiences, and coordinate across CRM, Paid, Social, and Retail Ops to maintain consistent messaging and strong engagement. The role demands 4–5 years in brand/product marketing, agency management, and a solid UX understanding to optimize the shopper journey.

Qualifications

• 4–5 years of direct brand and product marketing experience with cross-functional results.
• Experience managing creative agencies—briefs, timelines, and quality control.
• Strong UX understanding shaping the consumer shopping experience.

Responsabilités

• Lead end-to-end creative development for assigned categories within the Digital Appliances line of business—writing clear briefs, managing agency workflow and timelines and running internal reviews.
• Own the consumer experience on S.com in partnership with the Demand Gen Digital & E-com teams, identifying opportunities to sharpen our value propositions across the portfolio that will drive conversion.
• Serve as the connective thread across CRM, Paid, Social, and Retail Ops, ensuring messaging, content, digital experiences and in-store creative all stay consistent throughout the consumer engagement journey.
• Ideate and champion creative concepts that break through competitive noise, acting as the primary point of contact for creative agencies to keep asset execution consistent across every owned channel.
• Lead strategic, cross-line-of-business promotions that drive sell-through, and translate results into clear, executive-ready presentations and share-outs.
• Identify process and efficiency improvements across digital workflows, bringing forward-thinking solutions as the team's needs scale.
• Track and analyze KPIs across marketing tactics to show what's working and inform the next round of creative and promotional decisions.
• Advise business and other groups on local, national, and international factors affecting the buying and selling of products and services.

Connaissances

Brand marketing

Agency management

UX awareness

Asset workflows

CRM & Paid media

Written communication

Stakeholder management

KPIs analysis

Multitasking

Formation

Bachelor's degree in Marketing/Business/Communications/Advertising

Description du poste

CLIENT HIGHLIGHT

The client you will be working for is a Top 20 Fortune Global 500 Consumer Electronics and Technology Company. This opportunity will give you experience in the technology sector in the United States with a company that is a globally recognized leader in smartphones, televisions, home appliances, and semiconductor innovation — and one of the most well-known brands in the world.

LOCATION

Plano, TX 75023

COMPENSATION

$59.50 per hour

SCHEDULE

On-site Monday-Friday (40 hrs per week)

CONTRACT TERM

6-month contract with high likelihood of extension/conversion to full-time employee

POSITION OVERVIEW – Digital Marketing Manager, Home Appliances

The main function of a marketing manager is to lead the research market conditions in local, regional, or national areas to determine potential sales of a product or service. A typical marketing manager is responsible for gathering information on competitors and methods of marketing and distribution.

RESPONSIBILITIES

• Lead end-to-end creative development for assigned categories within the Digital Appliances line of business — writing clear briefs, managing agency workflow and timelines and running internal reviews — so creative output consistently lands on strategy and on schedule.
• Own the consumer experience on S.com in partnership with the Demand Gen Digital & E-com teams, identifying opportunities to sharpen our value propositions across the portfolio that will drive conversion.
• Serve as the connective thread across CRM, Paid, Social, and Retail Ops, ensuring messaging, content, digital experiences and in-store creative all stay consistent throughout the consumer engagement journey.
• Ideate and champion creative concepts that break through competitive noise, acting as the primary point of contact for creative agencies to keep asset execution consistent across every owned channel.
• Lead strategic, cross-line-of-business promotions that drive sell-through, and translate results into clear, executive-ready presentations and share-outs.
• Identify process and efficiency improvements across digital workflows, bringing forward-thinking solutions as the team's needs scale.
• Track and analyze KPIs across marketing tactics to show what's working and inform the next round of creative and promotional decisions.
• Advise business and other groups on local, national, and international factors affecting the buying and selling of products and services.
• Confer with legal staff to resolve problems, such as copyright infringement and royalty sharing with outside producers and distributors.
• Develop pricing strategies, balancing firm objectives and customer satisfaction.
• Direct the hiring, training, and performance evaluations of marketing and sales staff and oversee their daily activities.
• Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, and return-on-investment and profit-loss projections.
• Formulate, direct and coordinate marketing activities and policies to promote products and services, working with advertising and promotion managers.
• Identify, develop, and evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
• Negotiate contracts with vendors and distributors to manage product distribution, establishing distribution networks and developing distribution strategies.
• Use sales forecasting and strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.

REQUIRED SKILLS

• 4-5 years of directly applicable brand and product marketing experience, with a track record of driving cross-functional collaboration and measurable business results.
• Proven experience managing creative agency relationships — writing briefs, driving timelines, and reviewing work to ensure quality and strategic alignment.
• Strong understanding of UX and on-site functionality as it relates to shaping the consumer shopping journey.
• Experience managing creative asset workflows, including asset types, formats, and delivery across digital and in-store channels.
• Comfort working across CRM, Paid, Social, and e-commerce teams to align messaging and landing experiences.
• Excellent written communication skills, with demonstrated ability to write clear, concise creative briefs that inspire strong creative output.
• Strong stakeholder management skills, with comfort to influence cross functional leadership within a matrixed organization.
• Ability to track, analyze, and communicate KPIs tied to marketing and creative performance.
• Self-starter with strong organizational skills, able to manage multiple campaigns and work streams simultaneously in a fast-paced environment.
• Bachelor’s Degree in Marketing, Business, Communications/Advertising.
• Verbal and written communication skills, negotiation skills, customer service and interpersonal skills.
• Expert ability to work independently and manage one's time.
• Strong mentoring skills necessary to provide support and constructive performance feedback.
• Expert knowledge of principles and methods for showing, promoting, and selling products or services.
• Expert ability to develop marketing and pricing strategy.
• Expert knowledge of media production, communication and dissemination techniques and methods.

PREFERRED QUALIFICATIONS

• Experience in consumer electronics, appliances, or another retail/e-commerce category.
• Familiarity with promotional strategy across multiple lines of business.
• Experience with in-store or retail creative execution alongside digital channels.
• Comfort ramping up quickly on new tools, processes, or ways of working within a growing team.