Digital Marketing Manager III

WCL Group; Plano (TX); In loco; USD 86.000 - 123.000; Tempo pieno

Descrizione del lavoro

WCL Group in Plano, TX is seeking a Digital Marketing Manager III for a 1-year on-site contract with high likelihood of conversion to full-time. You will oversee market research, pricing, and cross-functional initiatives to optimize product success in local and national markets.

Responsibilities include leading a team of analysts, negotiating with vendors, and guiding pricing strategies to balance profitability with customer satisfaction. Excellent communication and leadership are essential.

Competenze

• Bachelors degree in Marketing or a related field is required.
• Experience leading a team of analysts or marketing professionals.
• 10+ years of related professional experience.
• Excellent verbal and written communication, negotiation, and interpersonal skills.
• Ability to work independently, prioritize responsibilities, and manage time effectively.
• Strong leadership and mentoring skills with the ability to develop team members.
• Expert knowledge of marketing principles, strategies, and methods for promoting products and services.
• Proven ability to develop and implement marketing and pricing strategies.
• Expert knowledge of media production, communications, and content dissemination techniques.
• Strong analytical, financial, and strategic planning skills.

Mansioni

• Advise business units on market factors influencing buying and selling.
• Collaborate with legal teams on copyright, royalties, and partnerships.
• Develop and implement pricing strategies balancing objectives and profitability.
• Oversee recruitment, training, and performance of marketing and sales staff.
• Evaluate budgets, expenditures, and ROI on product development.
• Coordinate marketing strategies with advertising and promotions teams.
• Identify and evaluate marketing strategies based on objectives and costs.
• Negotiate contracts with vendors and distributors for distribution networks.
• Lead forecasting and strategic planning to drive profitability and market trends.
• Guide and mentor analysts, providing performance feedback.

Conoscenze

Team Leadership

Marketing Strategy

Pricing Strategy

Negotiation

Market Research

Cross-functional Collaboration

Analytical Thinking

Communication Skills

Project Management

Budget Management

Formazione

Bachelors degree in Marketing or related field

Strumenti

CRM Systems

Marketing Analytics

Descrizione del lavoro

CLIENT HIGHLIGHT

The client you will be working for is a Top 20 Fortune Global 500 Consumer Electronics and Technology Company. This opportunity will give you experience in the technology sector in the United States with a company that is a globally recognized leader in smartphones, televisions, home appliances, and semiconductor innovation — and one of the most well-known brands in the world.

LOCATION

Plano, TX 75023

COMPENSATION

$76/hr

SCHEDULE

On-site Monday-Friday // 40 hrs/wk

CONTRACT TERM

1 year long contract with high likelihood of extension/conversion to full time employee

POSITION OVERVIEW – Digital Marketing Manager III

The main function of a marketing manager is to lead the research market conditions in local, regional, or national areas to determine potential sales of a product or service. A typical marketing manager is responsible for gathering information on competitors and methods of marketing and distribution.

RESPONSIBILITIES

• Advise business units and cross-functional teams on local, national, and international market factors influencing the buying and selling of products and services.
• Collaborate with legal teams to resolve issues related to copyright infringement, royalty agreements, and partners with external producers and distributors.
• Develop and implement pricing strategies that balance business objectives, profitability, and customer satisfaction.
• Oversee the recruitment, training, performance evaluations, and daily activities of marketing and sales personnel.
• Evaluate financial aspects of product development, including budgets, expenditures, research and development investments, return on investment (ROI), and profit-and-loss projections.
• Formulate, direct, and coordinate marketing strategies and initiatives to promote products and services in collaboration with advertising and promotional teams.
• Identify, develop, and evaluate marketing strategies based on business objectives, market conditions, customer needs, and cost and markup considerations.
• Negotiate contracts with vendors and distributors to optimize product distribution, establish distribution networks, and implement effective distribution strategies.
• Lead sales forecasting and strategic planning initiatives to drive product and service profitability, assess business performance, and monitor market trends.
• Lead and support a team of analysts, providing guidance, mentorship, and constructive performance feedback.

REQUIRED SKILLS

• Bachelor’s degree in Marketing or a related field, or equivalent training required.
• Experience leading a team of analysts.
• 10+ years of related professional experience required.
• Excellent verbal and written communication, negotiation, customer service, and interpersonal skills.
• Proven ability to work independently, prioritize responsibilities, and manage time effectively.
• Strong leadership and mentoring skills, with the ability to develop team members and provide constructive feedback.
• Expert knowledge of marketing principles, strategies, and methods for promoting and selling products or services.
• Demonstrated expertise in developing and implementing marketing and pricing strategies.
• Expert knowledge of media production, communications, and content dissemination techniques.
• Strong analytical, financial, and strategic planning skills.