Marketing Communications Manager- Home Entertainment Integrated Marketing

WCL Group; Plano (TX); On-site; USD 77,000 - 109,000; Full time

Job summary

WCL Group in Plano, TX is seeking a Marketing Manager – Retail Visual Experience, Home Entertainment to elevate in-store visual experiences for its television, monitor, audio, and memory products across national retailers. This role focuses on editing, localizing, and adapting content for retail displays while aligning with brand standards and launches.

You will oversee video localization, manage multiple creative agencies, and collaborate with sales and marketing teams to drive promotion.

Qualifications

• Bachelor’s degree in Marketing or a related field.
• 8+ years of experience in visual merchandising, video editing, retail experience management, or a related marketing discipline.
• Proven experience managing creative agencies and collaborating with internal creative teams.
• Strong understanding of retail environments, visual merchandising, and customer engagement strategies.
• Demonstrated project management skills, including planning, coordinating, and delivering multiple projects under tight deadlines.
• Exceptional organizational skills and attention to detail, with a strong focus on quality control and execution.
• Strong verbal and written communication skills and the ability to collaborate effectively with internal stakeholders and external partners.

Responsibilities

• Video Content Development & Localization: Edit, adapt, and localize video content for in-store retail screens, ensuring alignment with client's brand identity and market-specific needs.
• Retail Visual Experience: Curate and maintain engaging, up-to‑date video content across retail locations and key accounts, including national and regional retailers.
• Agency Management: Coordinate and manage multiple creative agencies to ensure high‑quality deliverables, consistent brand standards, and timely execution.
• Cross‑Functional Collaboration: Partner with sales, channel marketing, and creative teams to align retail visual assets with business objectives, product launches, and promotional campaigns.
• Visual Merchandising Support: Assist with graphic design initiatives for retail product showcases, including shelf strips, point‑of‑purchase (POP) displays, and other in‑store marketing materials.
• Quality Control: Review visual assets for accuracy, consistency, and quality, ensuring content is current and aligned with product specifications and marketing initiatives.
• Project Management: Manage multiple projects and competing priorities while meeting tight deadlines and maintaining exceptional attention to detail.
• Retail Visits & Optimization: Visit retail locations to evaluate displays, gather feedback, identify opportunities for improvement, and help enhance the customer experience.

Skills

Video editing

Retail visual experience

Agency management

Cross-functional collaboration

Project management

Localization

Education

Bachelor's degree in Marketing or related field

Job description

CLIENT HIGHLIGHT

The client you will be working for is a Top 20 Fortune Global 500 Consumer Electronics and Technology Company. This opportunity will give you experience in the technology sector with a globally recognized leader in smartphones, televisions, home appliances, and semiconductor innovation — and one of the most well-known brands in the world. Location:Plano, TX 75023 Compensation:$67.50/hour Schedule:Monday–Friday, Fully Onsite Contract Term:1 year with high likelihood of extension or conversion to full time employee

POSITION OVERVIEW

We are seeking a Marketing Manager – Retail Visual Experience, Home Entertainment to enhance the in-store visual experience for its television, monitor, audio, and memory products across retail environments.This role focuses on developing, editing, and localizing video content for retail displays while ensuring all assets align with client's brand standards, product launches, and promotional campaigns. The ideal candidate will have experience managing creative agencies, coordinating with cross-functional teams, and overseeing visual merchandising projects in a fast-paced retail environment. This position will primarily focus on adapting and localizing existing creative assets rather than developing entirely new content. The role will also support retail graphic design initiatives, including point-of-purchase displays, shelf strips, and other visual merchandising materials.

• Video Content Development & Localization: Edit, adapt, and localize video content for in-store retail screens, ensuring alignment with client's brand identity and market-specific needs.
• Retail Visual Experience: Curate and maintain engaging, up-to‑date video content across retail locations and key accounts, including national and regional retailers.
• Agency Management: Coordinate and manage multiple creative agencies to ensure high‑quality deliverables, consistent brand standards, and timely execution.
• Cross‑Functional Collaboration: Partner with sales, channel marketing, and creative teams to align retail visual assets with business objectives, product launches, and promotional campaigns.
• Visual Merchandising Support: Assist with graphic design initiatives for retail product showcases, including shelf strips, point‑of‑purchase (POP) displays, and other in‑store marketing materials.
• Quality Control: Review visual assets for accuracy, consistency, and quality, ensuring content is current and aligned with product specifications and marketing initiatives.
• Project Management: Manage multiple projects and competing priorities while meeting tight deadlines and maintaining exceptional attention to detail.
• Retail Visits & Optimization: Visit retail locations to evaluate displays, gather feedback, identify opportunities for improvement, and help enhance the customer experience.

REQUIRED QUALIFICATIONS

• Bachelor’s degree in Marketing or a related field.
• 8+ years of experience in visual merchandising, video editing, retail experience management, or a related marketing discipline.
• Proven experience managing creative agencies and collaborating with internal creative teams.
• Strong understanding of retail environments, visual merchandising, and customer engagement strategies.
• Demonstrated project management skills, including planning, coordinating, and delivering multiple projects under tight deadlines.
• Exceptional organizational skills and attention to detail, with a strong focus on quality control and execution.
• Strong verbal and written communication skills and the ability to collaborate effectively with internal stakeholders and external partners.

PREFERRED QUALIFICATIONS

• Experience in the consumer electronics, television, or home entertainment industry.
• Experience localizing creative assets for different retail markets, accounts, or customer audiences.
• Experience coordinating multiple agencies and creative partners.
• Familiarity with integrated marketing communications and retail channel marketing strategies.
• Experience conducting retail visits, evaluating in‑store displays, and providing actionable recommendations.
• Ability to adapt quickly in a fast‑paced environment, proactively resolve issues, and keep projects moving forward.