Channel Marketing Specialist - Retail/B2C

Nexus Semiconductor Recruitment; San Jose (CA); On-site; USD 90,000 - 120,000; Full time

Job summary

Nexus Semiconductor Recruitment Limited is seeking a driven Channel Marketing professional to turn brand strategy into in-store, online, and promotional activations. You will partner with Sales, Product Marketing, Creative, and retail partners to boost product visibility, demand, and sales across retail and eCommerce in San Jose, CA.

Responsibilities include planning campaigns, coordinating retail content, optimizing product pages, and analyzing performance to drive ROI.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 3+ years in channel, shopper, retail, consumer marketing, or related field.
• Experience with major retailers or eCommerce marketplaces and retail marketing programs.
• Strong understanding of US retail and consumer electronics environment.
• Strong analytical skills; translate data into actions.
• Experience managing marketing budgets and ROI measurements.
• Strong PM skills; manage multiple initiatives.

Responsibilities

• Develop annual and quarterly channel marketing plans aligned with launches and key retail periods.
• Partner with Sales to improve sell-through, market share, and customer engagement.
• Coordinate in-store displays, signage, endcaps, demos, merchandising, and POS materials.
• Improve product presentation and conversion on retailer websites and marketplaces.
• Plan promotions, launches, events, activations, and co-marketing with retailers/agencies.
• Manage budgets, set KPIs, analyze sales, traffic, conversion, market share, and ROI.
• Report results and recommendations with cross-functional teams.

Skills

Channel marketing

Retail marketing

Budget management

Data analysis

Project mgmt

Excel

PowerPoint

Education

Bachelor's degree in Marketing/Business/Communications

Tools

Excel

PowerPoint

Job description

You will develop and execute channel marketing programs that grow a consumer business across retail and eCommerce. You will turn brand strategy into in-store, online, and promotional activations, partnering with Sales, Product Marketing, Creative, and retail partners to increase product visibility, consumer demand, and sales.

You will join a consumer electronics business that develops memory solutions for consumer and business markets. Its products focus on performance and reliability, supported by customer and partner services. The role is based in San Jose, California, United States.

What You Will Be Doing

• Develop annual and quarterly channel marketing plans and align calendars with launches, promotions, and key retail periods.
• Partner with Sales to identify opportunities to improve sell-through, market share, product visibility, and customer engagement.
• Coordinate in-store displays, signage, endcaps, demonstrations, merchandising, retail media, and point-of-sale materials.
• Improve product presentation and conversion across retailer websites and marketplaces, including product detail pages and digital content.
• Plan promotions, product launches, retail events, consumer activations, and co-marketing programs with retailers and agencies.
• Manage marketing budgets, establish KPIs, and analyze sales, traffic, conversion, market share, promotional performance, and ROI.
• Report results and recommendations while collaborating with Sales, eCommerce, Product Marketing, Product Management, Finance, and Creative.

Key requirements / What we look for

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• At least three years of experience in channel, shopper, retail, consumer marketing, or a related field.
• Experience working with major retailers or eCommerce marketplaces and developing and executing retail marketing programs.
• Strong understanding of the U.S. retail and consumer electronics environment.
• Strong analytical skills, including the ability to translate performance data into actionable recommendations.
• Experience managing marketing budgets and measuring return on investment.
• Strong project management skills, with the ability to manage multiple initiatives simultaneously.
• Excellent communication, presentation, and interpersonal skills; able to work effectively in a fast-paced, cross-functional environment.
• Strong proficiency in Microsoft Excel and PowerPoint.
• Preferred: experience in consumer electronics, technology, memory or storage, PC, gaming, or photography; retail media networks; digital advertising; retailer portals; eCommerce content management; syndicated data; market-share reporting; retail analytics; or agency management.

Why This Role

You will own channel programs across retail and eCommerce, supporting product launches and promotions while measuring their impact on sales and customer engagement. The role spans retailer partnerships, in-store marketing, digital content, and performance analysis.