Channel Marketing Lead: Retail Partnerships & Campaigns

Garmin Ltd.; Olathe (KS); On-site; USD 85,000 - 120,000; Full time

Job summary

Garmin Ltd. in the United States, headquartered near Kansas City, seeks a full-time Channel Marketing Manager to bridge product development, marketing, sales, and retail execution across Garmin product categories.

You will develop and implement a channel marketing strategy roadmap for a defined set of retail partners, own campaigns and co-op budgets, and travel up to 50% to partner with retailers and attend industry events.

Qualifications

• Bachelor's degree and 5+ years of marketing or sales experience.
• Proven ability to manage marketing programs and projects.
• Strong proficiency with Microsoft Office applications.
• Excellent written and verbal communication skills.
• Ability to collaborate across cross-functional teams.

Responsibilities

• Develop and implement the channel marketing strategy for retail partners.
• Own marketing plans for all retail projects with defined partners.
• Coordinate campaigns across advertising, social media, sponsorship and PR.
• Partner with retailers on co-op budgets and spend optimization.
• Travel up to 50% to engage with partners and events.
• Ensure consistent and accurate retailer marketing materials.

Skills

Marketing strategy

Project management

MS Office proficiency

Communication skills

Team collaboration

Detail orientation

Time management

Multi-tasking

Education

Bachelor's degree in Marketing or Business

Tools

Microsoft Office

Job description

Garmin Ltd. in the United States, headquartered near Kansas City, seeks a full-time Channel Marketing Manager to bridge product development, marketing, sales, and retail execution across Garmin product categories.

You will develop and implement a channel marketing strategy roadmap for a defined set of retail partners, own campaigns and co-op budgets, and travel up to 50% to partner with retailers and attend industry events.