Marketing Specialist

Garmin Ltd.; Olathe (KS); Sur place; USD 45 000 - 65 000; Plein temps

Résumé du poste

Garmin Ltd. in the Greater Kansas City area seeks a full-time Marketing Specialist to create and execute marketing assignments and tactics for management and project management.

This role collaborates with marketing leadership along with sales, creative and product management teams. Essential duties include developing insights on competitors, owning marketing projects, preparing briefs, and supporting co-marketing plans with channel partners.

Qualifications

• Bachelor's degree with at least 2 years of marketing experience (full-time or internship).
• GPA at least 3.0 commonly expected.
• Proficiency with MS Office (PowerPoint, Word, Excel).
• Strong communication and time-management skills.
• Willingness to travel up to 20%.

Responsabilités

• Develop insights by analyzing competitors and their marketing mix, including advertising, PR, tradeshows, events, website, social media and other components.
• Own and manage marketing projects and initiatives, with full business plans and tactical details.
• Prepare marketing briefs and manage execution of the plan.
• Collaborate with sales and business development to support partnerships and co-marketing plans with channel partners.
• Manage and support marketing initiatives by researching and gathering data for review.
• Create and distribute reports communicating planned activities and metrics.

Connaissances

Marketing

Project management

Communication

Time management

Presentation skills

Microsoft Office

Formation

Bachelor's Degree

Outils

Microsoft PowerPoint

Microsoft Word

Microsoft Excel

Description du poste

Overview

We are seeking a full-time Marketing Specialist at Garmin's U.S. headquarters in the Greater Kansas City area. In this role, you will be responsible for creating and executing assignments and tactics for marketing management and marketing project management. This role collaborates with marketing leadership along with sales, creative and product management teams.

Essential Functions

• Develop insights and help analyze competitors and their positioning, advertising, PR, tradeshows, events, website, social media and other key components
• Own and manage special marketing projects and initiatives, prepare full business plan with strategic and tactical details
• Prepare marketing briefs and manage the execution of the plan
• Collaborate with sales and business development teams to support partnership announcements and develop co-marketing plans with strategic channel partners
• Manage and support key marketing initiatives by conducting research and gathering internal and external data for review
• Own and send ongoing marketing reporting
• Create and distribute reports that communicate activities planned along with metrics/lesson learned
• Support marketing management and creative on the development of marketing and sales tools such as collateral, product documentation, product brochures, sales presentations and training materials
• Create presentations, manage reporting tools and documentation of workflows and best practices across marketing initiatives
• Manage and update product packaging and other materials when compliance or other changes are needed
• Manage and review marketing and sales tools regularly to ensure customers and dealers have all relevant information and resources
• Help coordinate promotional activities and support tradeshows and events
• Attend industry tradeshows, customer meetings and other events as required

Basic Qualifications

• Bachelor's Degree AND a minimum of 2 years of marketing experience through full time employment or internship
• Excellent academics (cumulative GPA greater than or equal to 3.0 as a general rule)
• Demonstrates a strong passion for Garmin, including its mission, products, values and success
• Demonstrates proficiency and strong aptitude for using consumer electronics devices
• Demonstrates proficient Microsoft Office skills (PowerPoint, Word, Excel)
• Demonstrates exceptional time management and organizational skills
• Demonstrated strong and effective verbal, written, and interpersonal communication skills with a demonstrated ability to influence at all levels of the organization
• Driven problem solver with proven success in solving difficult problems
• Self-starter with the ability to drive initiatives autonomously
• Demonstrates effective presentation skills
• Ability to travel up to 20%

Desired Qualifications

• Bachelor's Degree in Marketing or Business

Garmin International is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, citizenship, sex, sexual orientation, gender identity, veteran's status, age or disability.

This position is eligible for Garmin's benefit program. Details can be found here: Garmin Benefits