Channel Marketing Manager

Garmin Ltd.; Olathe (KS); On-site; USD 85,000 - 120,000; Full time

Job summary

Garmin Ltd. in the United States, headquartered near Kansas City, seeks a full-time Channel Marketing Manager to bridge product development, marketing, sales, and retail execution across Garmin product categories.

You will develop and implement a channel marketing strategy roadmap for a defined set of retail partners, own campaigns and co-op budgets, and travel up to 50% to partner with retailers and attend industry events.

Qualifications

• Bachelor's degree and 5+ years of marketing or sales experience.
• Proven ability to manage marketing programs and projects.
• Strong proficiency with Microsoft Office applications.
• Excellent written and verbal communication skills.
• Ability to collaborate across cross-functional teams.

Responsibilities

• Develop and implement the channel marketing strategy for retail partners.
• Own marketing plans for all retail projects with defined partners.
• Coordinate campaigns across advertising, social media, sponsorship and PR.
• Partner with retailers on co-op budgets and spend optimization.
• Travel up to 50% to engage with partners and events.
• Ensure consistent and accurate retailer marketing materials.

Skills

Marketing strategy

Project management

MS Office proficiency

Communication skills

Team collaboration

Detail orientation

Time management

Multi-tasking

Education

Bachelor's degree in Marketing or Business

Tools

Microsoft Office

Job description

Overview

We are seeking a full-time Channel Marketing Manager at Garmin's U.S. headquarters in the Greater Kansas City area. In this role, you will be responsible for working at the intersections of product development, marketing, sales, and retail execution with a broad responsibility to develop and implement a marketing strategy roadmap for a specific set of retail partners spanning all Garmin product categories.

Essential Functions

• Applies knowledge of Garmin products, marketing process, and markets served to foster channel partner success


• Effectively manages products and projects with little oversight


• Owns marketing plans and strategy for all retail execution projects for a defined set of retail partners


• Applies knowledge regarding new marketing plans and strategies with retailers based on competitive landscape and internal reflection


• Drives, develops, and implements strategic and tactical plans across all marketing areas with retailers including advertising, social media, sponsorship, and public relations


• Partners with retailers to review and give insights on how to best maximize their co-op budget and spend


• Applies marketing strategy to new and existing products


• Partners with the Retail Merchandising (in store and online) teams to ensure comprehensive 360-degree plan


• Develops and executes events / activations with retail partners


• Applies a comprehensive understanding of product positioning for approved products and messaging which communicates the value, benefits, and unique selling points of products


• Attends industry tradeshows to master knowledge of market(s) served


• Partners with cross-functional teams within marketing communications and marketing for products and projects


• Ensures all retailer marketing materials are consistent and accurate


• Presents information to immediate teams and cross-functional teams


• Builds relationships across multiple organizations


• Travels up to 50% of the time

Basic Qualifications

• Bachelor's Degree AND a minimum of 5 years of previous Marketing or Sales experience


• Demonstrated product or project management experience


• Demonstrated proficiency with Microsoft Office applications, particularly Outlook, Word, and Excel


• Must be detail-oriented and demonstrate the ability to work proactively and effectively with minimal supervision


• Ability to prioritize and multi-task in a flexible, fast paced, and challenging environment


• Demonstrated strong and effective verbal, written, and interpersonal communication skills


• Must be team-oriented, possess a positive attitude and work well with others


• Driven problem solver with proven success in solving difficult problems


• Excellent time management and follow-up skills with the ability to generate and support pragmatic solutions that meet Garmin's market launch requirements, while maintaining high quality standards


• Superior organizational and analytical skills with keen attention to detail and quality


• Ability to partner with other team members utilizing feedback while working towards a collaborative outcome

Desired Qualifications

• Bachelor's Degree in Marketing or Business


• Demonstrated leadership experience

Garmin International is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, citizenship, sex, sexual orientation, gender identity, veteran's status, age or disability.

This position is eligible for Garmin's benefit program. Details can be found here: Garmin Benefits