Brand Sponsorship & Activation Lead

Garmin Ltd.; Olathe (KS); On-site; USD 55,000 - 75,000; Full time

Job summary

Garmin Ltd. in the U.S. headquarters in the Greater Kansas City area seeks a full-time Brand Sponsorship Specialist - Run to identify and implement strategic sponsorships, activations and promotional programs that raise exposure for Garmin products and strengthen the Garmin brand.

You will work onsite at events, act as a dynamic brand ambassador, manage day-to-day sponsorship operations, evaluate opportunities, maintain budgets, and report results to Garmin management, with travel as required.

Qualifications

• Bachelor’s degree in Business, Marketing, Advertising, Communications or related field.
• Minimum 1 year of marketing or Garmin experience.
• Proactive with strong follow-up and ability to meet deadlines.
• Strong verbal, written and interpersonal communication skills.
• Ability to organize, interpret and present sponsorship data.
• Experience building presentation materials and presenting plans to management.
• Detail oriented, organized, team oriented, self-starter who can manage multiple priorities.
• Proficiency with Microsoft Office (PowerPoint and Excel).

Responsibilities

• Work onsite at events to grow Garmin product awareness and revenue.
• Be an energetic and authentic brand ambassador for Garmin.
• Manage the day-to-day responsibilities related to Garmin’s sponsorships, promotions, and events.
• Proactively look for new sponsorship opportunities to grow Garmin’s business.
• Be the main point of contact to sponsored athletes/events and ensure obligations are fulfilled.
• Evaluate unsolicited sponsorship opportunities and align with Garmin’s marketing objectives.
• Attend/represent Garmin at sponsor events and grassroots activities.
• Establish ROI goals for activation components and track performance against objectives.
• Maintain budgets and create detailed activation reports.
• Evaluate programs and continuously improve measures of success.
• Plan/host marketing activities to educate others about Garmin products.
• Maintain knowledge of sponsorship options available to Garmin.
• Provide activity reports to marketing stakeholders.

Skills

Verbal communication

Written communication

Interpersonal skills

Data interpretation

Presentation skills

Teamwork

Self-starter

Time management

Organizational skills

Education

Bachelor's degree in Business/Marketing/Advertising/Communications or related field

Tools

PowerPoint

Excel

Microsoft Office

Job description

Garmin Ltd. in the U.S. headquarters in the Greater Kansas City area seeks a full-time Brand Sponsorship Specialist - Run to identify and implement strategic sponsorships, activations and promotional programs that raise exposure for Garmin products and strengthen the Garmin brand.

You will work onsite at events, act as a dynamic brand ambassador, manage day-to-day sponsorship operations, evaluate opportunities, maintain budgets, and report results to Garmin management, with travel as required.