Media Analytics & Campaigns Specialist

Garmin Ltd.; Olathe (KS); On-site; USD 60,000 - 80,000; Full time

Job summary

Garmin Ltd. seeks a full-time Media Analyst at its U.S. headquarters in the Greater Kansas City area. The role focuses on evaluating media campaigns across traditional, digital, social, and sponsorships, and delivering clear, actionable reports.

You will perform quantitative and qualitative analyses, distill insights into executive-ready reports, and collaborate with the Marketing team to optimize future campaigns and metrics across teams.

Qualifications

• Bachelor's Degree in Advertising, Marketing, Media, or related field with 1+ year of relevant experience, or equivalent combination of education and experience.
• Proficient in Microsoft Office Suite, including Excel and PowerPoint.
• Ability to distill complex media campaign results into clear reports.
• Strong verbal, written, and interpersonal communication skills.
• Team oriented with a positive attitude and collaborative mindset.
• Ability to prioritize and multi-task in a fast-paced environment.
• Proficiency in word processing, spreadsheets, and database applications.

Responsibilities

• Gather, analyze, and report on the value and effectiveness of media campaigns.
• Analyze campaign performance using qualitative and quantitative metrics.
• Create timely reports and presentations for Marketing staff, segment leadership, and the executive team.
• Collaborate with the Media & Sponsorship team to set goals, track progress, and gather results.
• Objectively assess the effectiveness of media placements and creative content.
• Maintain advertising budgets with detailed records of campaigns, costs, and results.
• Align with Marketing to ensure advertising strategies support product goals and objectives.
• Work with global colleagues (EMEA, APAC, LatAm) on campaign analysis.
• Manage a high volume of projects with short deadlines.
• Develop a holistic understanding of Garmin's products and advertising needs.

Skills

Verbal communication

Written communication

Interpersonal skills

Time management

Education

Bachelor's Degree in Advertising, Marketing, Media

Tools

Microsoft Excel

PowerPoint

Job description

Garmin Ltd. seeks a full-time Media Analyst at its U.S. headquarters in the Greater Kansas City area. The role focuses on evaluating media campaigns across traditional, digital, social, and sponsorships, and delivering clear, actionable reports.

You will perform quantitative and qualitative analyses, distill insights into executive-ready reports, and collaborate with the Marketing team to optimize future campaigns and metrics across teams.