Senior Product Marketing Manager

Garmin Ltd.; Olathe (KS); On-site; USD 110,000 - 160,000; Full time

Benefits offered by this job

Garmin Benefits

Job summary

Garmin Ltd. is seeking a Senior Product Marketing Manager for its U.S. headquarters in the Greater Kansas City area.

The role focuses on optimizing Garmin’s marketing strategies, evaluating consumer trends, and increasing market share by developing effective marketing plans for product segments. Essential qualifications include a Bachelor’s degree in marketing or related field and at least 5 years in product or project management or marketing, with strong leadership and communication skills.

Qualifications

• Bachelor’s degree or equivalent in a related field and 5+ years in product/project management or marketing.
• Proven ability to lead complex tasks and cross-functional teams.
• Strong written and verbal communication skills.
• Demonstrated problem-solving and mentoring capabilities.

Responsibilities

• Owns marketing plans and strategies for all product development projects within a segment.
• Defines product positioning and messaging for key products communicating value and benefits.
• Manages cross-functional teams for marketing communications, IT, product support and leadership.
• Finds innovative ways to reach customers through advertising, social media, sponsorships, and events.

Skills

Leadership experience

Verbal and written communication

Time management

Problem solving

Mentoring

Education

Bachelor’s degree in Marketing/Communications/Advertising/Engineering

Tools

Microsoft Office

Job description

Overview

We are seeking a full-time Senior Product Marketing Manager at Garmin's U.S. headquarters in the Greater Kansas City area. In this role, you will be responsible for optimizing Garmin’s marketing strategies and increasing market share and competitiveness by evaluating consumer trends, developing marketing strategies, and monitoring customer satisfaction.

Essential Functions

• Demonstrates proficient knowledge and passion of Garmin products and marketing process.
• Demonstrates full understanding and knowledge of the markets and products served
• Communicates objectives, tactical plans, and strategies with leadership at all levels
• Manages strategical and tactical plans across all marketing areas including advertising, social media, sponsorship, and public relations
• Organizes and maintains regular meetings with marketing leadership to discuss and review new business strategies and opportunities
• Owns marketing plans and strategies for all product development projects within a segment and for those which may affect multiple segments
• Contributes new business ideas and potential products to segment stakeholders
• Applies marketing strategy to new and existing products as well as cross-segment initiatives
• Finds news ways to reach customers via advertising, social media, sponsorship, and events
• Maintains strong knowledge of multiple segment products and how to target via a Garmin ecosystem of devices
• Defines product positioning and messaging for pre-approved products which communicate the value, benefits, and unique selling points of products.
• Manages cross-functional teams within marketing communications, marketing, IT, product support and other leadership teams for new products and projects
• Exemplifies Garmin’s Mission, Vision and Values and uses it in everyday job duties

Basic Qualifications

• Bachelor’s Degree in Marketing, Communications, Advertising, Engineering or other related fieldAND a minimum of 5 years work experience in product or project management or marketingOR an equivalent combination of education and relevant experience
• Completes complex tasks without assistance
• Demonstrated leadership experience
• Solves problems within the immediate organization quickly and effectively and engages appropriate team members
• Mentors other less experienced Product Managers
• Able to manage multiple difficult projects, by influencing a team, across multiple organizations
• Develops and maintains interpersonal skills and relationships
• Must demonstrate effective and strong verbal and written communication skills
• Must be detail oriented and possess the ability to prioritize, organize and multi-task in a flexible, fast paced, and challenging environment to effectively meet deadlines
• Highly motivated, self-directed worker
• Demonstrated ability to manage successful projects to completion and possesses extensive product knowledge expertise
• Able to drive complex projects utilizing extensive leadership experience
• Proficiency with Microsoft Office applications, particularly Outlook, Word, and Excel
• Excellent time management and follow-up skills with the ability to generate and support pragmatic solutions that meet Garmin’s market launch requirements, while maintaining high quality standards
• Demonstrated ability to easily identify problems and work quickly to resolve them without much oversight

Garmin International is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, citizenship, sex, sexual orientation, gender identity, veteran’s status, age or disability.

This position is eligible for Garmin's benefit program. Details can be found here: Garmin Benefits