Senior Product Marketing Leader: Growth & Positioning

Garmin Ltd.; Olathe (KS); On-site; USD 110,000 - 160,000; Full time

Benefits offered by this job

Garmin Benefits

Job summary

Garmin Ltd. is seeking a Senior Product Marketing Manager for its U.S. headquarters in the Greater Kansas City area.

The role focuses on optimizing Garmin’s marketing strategies, evaluating consumer trends, and increasing market share by developing effective marketing plans for product segments. Essential qualifications include a Bachelor’s degree in marketing or related field and at least 5 years in product or project management or marketing, with strong leadership and communication skills.

Qualifications

• Bachelor’s degree or equivalent in a related field and 5+ years in product/project management or marketing.
• Proven ability to lead complex tasks and cross-functional teams.
• Strong written and verbal communication skills.
• Demonstrated problem-solving and mentoring capabilities.

Responsibilities

• Owns marketing plans and strategies for all product development projects within a segment.
• Defines product positioning and messaging for key products communicating value and benefits.
• Manages cross-functional teams for marketing communications, IT, product support and leadership.
• Finds innovative ways to reach customers through advertising, social media, sponsorships, and events.

Skills

Leadership experience

Verbal and written communication

Time management

Problem solving

Mentoring

Education

Bachelor’s degree in Marketing/Communications/Advertising/Engineering

Tools

Microsoft Office

Job description

Garmin Ltd. is seeking a Senior Product Marketing Manager for its U.S. headquarters in the Greater Kansas City area.

The role focuses on optimizing Garmin’s marketing strategies, evaluating consumer trends, and increasing market share by developing effective marketing plans for product segments. Essential qualifications include a Bachelor’s degree in marketing or related field and at least 5 years in product or project management or marketing, with strong leadership and communication skills.