Channel Growth Lead for Robotics & Automation Partners

FANUC America; Rochester Hills (MI); On-site; USD 120,000 - 150,000; Full time

Benefits offered by this job

401(k) Retirement Program

Life Insurance

Short-Term & Long-Term Disability

Tuition Reimbursement

Wellness Program

Flexible Spending Accounts

Employee Assistance Program

Generous Holiday & Vacation Program

Job summary

FANUC America seeks a strategic Channel Development Manager to expand and manage the CRX distribution network in North America, driving market share growth and partner performance.

You will recruit and develop Distributors, ASIs, and Device Partners, set performance metrics, and collaborate with Sales, Marketing, Engineering and Product teams to accelerate market penetration.

This role requires strong collaboration, data-driven reviews, and the ability to navigate a capital equipment environment.

Qualifications

• Bachelor’s degree in engineering, Business Administration or related field; or equivalent relevant experience.
• Minimum 5 years of experience with customer interface or selling, preferably in a capital equipment environment.
• Demonstrated experience designing and implementing scalable business processes or growth programs
• Technical competency in automation applications from actual plant experience or formal education.
• Robotic application engineering and robot programming knowledge.

Responsibilities

• Expand FANUC's distribution network through recruitment, development, and retention of high-performing Distributors, ASIs, and Device Partners.
• Increase market share by identifying growth opportunities, expanding market coverage, and driving competitive displacement initiatives.
• Establish and manage partner performance metrics, scorecards, and growth objectives.
• Hold Distributors and Device Partners accountable for sales performance, opportunity generation, market development, technical capability, and customer engagement.
• Conduct regular business reviews including implementing improvement plans for underperforming partners.
• Drive execution of channel growth programs and ensure consistent adoption of FANUC strategies and standards.
• Support channel partners in developing opportunities, growing key accounts, and increasing CRX adoption.
• Collaborate with Sales, Marketing, Engineering, and Product teams to accelerate market penetration and channel effectiveness.
• Monitor competitive activity, industry trends, and market opportunities to support growth initiatives.

Skills

Customer-related skills

Channel sales experience

Strategic partnerships

Market expansion

Education

Bachelor’s degree in engineering, Business Administration or related field

Job description

FANUC America seeks a strategic Channel Development Manager to expand and manage the CRX distribution network in North America, driving market share growth and partner performance.

You will recruit and develop Distributors, ASIs, and Device Partners, set performance metrics, and collaborate with Sales, Marketing, Engineering and Product teams to accelerate market penetration.

This role requires strong collaboration, data-driven reviews, and the ability to navigate a capital equipment environment.